Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book, "News That Matters", now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates.
具體描述
讀後感
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用戶評價
通過巧妙的心理學實驗，證明瞭鋪墊效果對民意的操控能力
评分這個應該是再版。總體論延續瞭McCombs1972年的論文，講媒體對於agenda setting 和issue priming的作用
评分通過巧妙的心理學實驗，證明瞭鋪墊效果對民意的操控能力
评分這個應該是再版。總體論延續瞭McCombs1972年的論文，講媒體對於agenda setting 和issue priming的作用
评分柔聲細語的爺爺。
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