The Buying Brain pdf epub mobi txt 电子书 下载 2024


The Buying Brain

简体网页||繁体网页
A. K. Pradeep
Wiley
2010-08-09
252
USD 27.95
Hardcover
9780470601778

图书标签: 零售  商业  金融  营销分析  神经营销   


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发表于2024-11-08

The Buying Brain epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Buying Brain epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Buying Brain pdf epub mobi txt 电子书 下载 2024



图书描述

If You Understand Brain Basics, You′ll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world′s largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in–depth exploration of how cutting–edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers′ lives. The Buying Brain gives you the key to

Brain–friendly product concepts, design, prototypes, and formulation

Highly effective packaging, pricing, advertising, and in–store marketing

Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today′s most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier – the human brain.

The Buying Brain 下载 mobi epub pdf txt 电子书

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七个购物体验的关键部分:信息,环境,娱乐性,教育程度,简约型,自我价值和团体。

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七个购物体验的关键部分:信息,环境,娱乐性,教育程度,简约型,自我价值和团体。

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七个购物体验的关键部分:信息,环境,娱乐性,教育程度,简约型,自我价值和团体。

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七个购物体验的关键部分:信息,环境,娱乐性,教育程度,简约型,自我价值和团体。

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