Marketing Communications pdf epub mobi txt 電子書下載 2024

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Chris Fill

Financial Times/ Prentice Hall

2009-2-6

1000

GBP 52.99

Paperback

9780273717225

圖書標籤: 營銷廣告傳播傳媒經管公關 D1、商科 521marketing_communications

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发表于2024-11-23

Marketing Communications epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing Communications pdf epub mobi txt 電子書下載 2024

圖書描述

Marketing Communications, 5th edition, is an essential resourcefor Marketing and Business degree students, as well as postgraduates studying for their CIM qualification. The textlinks theory to practice without overwhelming the reader with references to theories and models It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs The text is structured into6-parts: Parts 1 and 2 focus on what Marketing Communications is and how it works Parts 3 and 4 look at the practical management and tools of Marketing Communications Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"

Marketing Communications 下載 mobi epub pdf txt 電子書