Marketing Communications pdf epub mobi txt 电子书下载 2024

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Chris Fill

Financial Times/ Prentice Hall

2009-2-6

1000

GBP 52.99

Paperback

9780273717225

图书标签: 营销广告传播传媒经管公关 D1、商科 521marketing_communications

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发表于2024-11-08

Marketing Communications epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Communications pdf epub mobi txt 电子书下载 2024

图书描述

Marketing Communications, 5th edition, is an essential resourcefor Marketing and Business degree students, as well as postgraduates studying for their CIM qualification. The textlinks theory to practice without overwhelming the reader with references to theories and models It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs The text is structured into6-parts: Parts 1 and 2 focus on what Marketing Communications is and how it works Parts 3 and 4 look at the practical management and tools of Marketing Communications Parts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"

Marketing Communications 下载 mobi epub pdf txt 电子书