The Global Brand pdf epub mobi txt 电子书下载 2024

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Nigel Hollis

Palgrave Macmillan

2010-03-02

272

USD 17.00

Paperback

9780230620568

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发表于2024-09-22

The Global Brand epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Global Brand pdf epub mobi txt 电子书下载 2024

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Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in today's business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. http://www.theglobalbrandonline.com/

The Global Brand 下载 mobi epub pdf txt 电子书