What are the key issues that concern Qualitative Research in Business and Management? In this advanced textbook, the author brings a wealth of insight to the research process. Combining the abstract and theoretical considerations with those of a practical nature, like those involved with interviewing for data, or for the final stage of writing up, Myers establishes an expansive resource for those involved in qualitative research that will aid them from start to finish. In this book the reader will be provided with the resources to: understand the underlying philosophies of qualitative research in business and management; be aware of a variety of qualitative research methods; gain insight into examples of the previous use of qualitative methods in Business and Management; analyse and critically evaluate research in, including discussion of using qualitative data analysis software; carry out their own research in business and management; and, write up their research for publication.This book will be an indispensable resource both to those just embarking on their research as well as existing researchers in business and management.

Author Details

Michael D. Myers is Professor of Information Systems at the University of Auckland Business School, Auckland, New Zealand.

He is well-known for qualitative research within the information systems research community. He won the Best Paper Award (with Heinz Klein) for the most outstanding paper published in MIS Quarterly in 1999. This paper was concerned with the conduct and evaluation of interpretive research. He also won the Best Paper Award (with Lynda Harvey) for the Best Paper published in Information Technology & People in 1997. This paper was about ethnographic research. He is also Editor of the AISWorld Section on Qualitative Research at www.qual.auckland.ac.nz. This award-winning website has been visited over 750,000 times. He has taught qualitative research for the past 20 years.

He currently serves as Senior Editor of Information Systems Research. He previously served as Senior Editor of MIS Quarterly from 2001-2005, as Associate Editor of Information Systems Journal from 1995-2000, and as President of the Association for Information Systems (AIS) from 2006-2007.

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