Contemporary Thoughts on Corporate Branding and Corporate Identity Management pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Melewar Bin Tengku Nasir, Tengku Chik/ Karaosmanoglu, Elif

2008-10

248

$ 141.25

9780230543140

图书标签:

喜欢 Contemporary Thoughts on Corporate Branding and Corporate Identity Management 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-27

Contemporary Thoughts on Corporate Branding and Corporate Identity Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Contemporary Thoughts on Corporate Branding and Corporate Identity Management pdf epub mobi txt 电子书下载 2024

图书描述

Increasingly organisations are devoting a substantial amount of resources to manage their brands and identities at the corporate level. Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management on the basis of practitioners' own experiences. Integrating current theories and applications in the area, the book provides cases on mergers and acquisitions, small and medium size enterprises, and focuses on organisations from different sectors such as banking, petroleum, airline and automobile manufacturing.

Contemporary Thoughts on Corporate Branding and Corporate Identity Management 下载 mobi epub pdf txt 电子书