Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。
马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。
第十篇 Something Borrowed 副题是:"一项剽窃指控应该毁掉你的生活吗?" 假设, 你发现一个同事总是跟你穿得一样,不是简单的“撞衫”,而是跟随你整个穿衣打扮的方式,那么你可以控告她(或他)剽窃你的创意,或者干脆起诉她(或他)侵犯了你的知识产权吗? ...
评分1. 暴富 英雄,就是那些做到了我们想去做却没有胆量做的人. 行动之前,请审视下,自己有没有承担最坏结果的能力和勇气. 2.真实的色彩 在世俗的眼光下, 做任何事都需要给出合理的理由. 幸好,"理由"就想"借口", 要想总归是有的. 3约翰洛克的错误 原来避孕药是个男人发明出来的. ...
评分1953年12月,在休•赫夫纳创办的《花花公子》创刊号上有这样一段宣言:“国家事务不在我们关心的范围之内。我们不希望去解决什么世界性的问题,或去证明什么伟大的道德真理。要是能向美国的男性提供一些额外的欢笑、分散一下对原子时代的焦虑的注意力,我们觉得我们就证明了...
评分 评分英国新书介绍 #21 (2009年11月2日) What the Dog Saw 本书作者Malcolm Gladwell 近几年已经出版了好几本畅销书 The Tipping Point、Blink、Outliers 等,他还为美国《纽约客》杂志写作,这本新书 What the Dog Saw 是他在《纽约客》上文章的自选集。 因为是杂志文章合集,各...
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