Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。
马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。
英国新书介绍 #21 (2009年11月2日) What the Dog Saw 本书作者Malcolm Gladwell 近几年已经出版了好几本畅销书 The Tipping Point、Blink、Outliers 等,他还为美国《纽约客》杂志写作,这本新书 What the Dog Saw 是他在《纽约客》上文章的自选集。 因为是杂志文章合集,各...
评分第八篇 Million-Dollar Murray 副题是:“为什么无家可归一类的问题解决容易、而管理起来难?” Gladwell在本文中说的一半纯属滥调。他把“八二原则”又举例说明了一通,不过他用的是统计学里的术语——(Power Law)“幂律”。题目中的“Murray”是个“死硬”的流浪汉,而叫...
评分第一篇 The Pitchman 副题是“Ron Popeil及对美国厨房的征服”。 Ron Popeil的家族企业征服了美国家庭的厨房,他们开发的厨房用具广受欢迎,且新品不断涌现。该企业之所以成功,作者认为,是两种家族特质——Pitchman(姑译为“推销员”)和Tinter(姑译为“小工匠”)—结...
评分第八篇 Million-Dollar Murray 副题是:“为什么无家可归一类的问题解决容易、而管理起来难?” Gladwell在本文中说的一半纯属滥调。他把“八二原则”又举例说明了一通,不过他用的是统计学里的术语——(Power Law)“幂律”。题目中的“Murray”是个“死硬”的流浪汉,而叫...
评分格拉德威尔的才华和文笔是无可否认的,但不知道这次中信出版社是否急功近利为了搭异类的畅销快车,连校对翻译都没有就匆忙出版了。 我非常失望,不是对格拉德威尔,而是这本书的翻译,简直是无语了,我觉得找国内字幕组的人员来翻译都要来得精确幽默。
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