Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
【加】馬爾科姆•格拉德威爾(Malcolm Gladwell)被《快公司》譽為“21世紀的彼得•德魯剋”,曾是《華盛頓郵報》商務科學專欄作傢,目前是《紐約客》雜誌專職作傢。2005年被《時代》周刊評為全球最有影響力的100位人物之一。他的代錶作品《引爆點》、《異類》、《眨眼之間》均創造瞭書市神話。《紐約時報》更是把格拉德威爾對社會思潮的影響稱為“格拉德威爾效應”(Gladwell Effect)。
馬爾科姆齣生於英格蘭,是牙買加人的後裔。他在加拿大長大,現居紐約市。
由于之前首次接触到纳西姆•塔勒布的书,于是我百度了一下塔勒布其人,一篇题为《暴富:纳西姆•塔勒布是怎样将不可避免的灾难转化为一种投资战略》的文章吸引了我。这篇文章写在《黑天鹅》一书出版的几年前,以1996年的某一天塔勒布拜访维克多•尼德霍夫开头。尼德霍夫...
評分第一篇 The Pitchman 副题是“Ron Popeil及对美国厨房的征服”。 Ron Popeil的家族企业征服了美国家庭的厨房,他们开发的厨房用具广受欢迎,且新品不断涌现。该企业之所以成功,作者认为,是两种家族特质——Pitchman(姑译为“推销员”)和Tinter(姑译为“小工匠”)—结...
評分这将是我买Malcolm Gladwell的最后一本书。 我曾经是他的铁杆读者,从他的Tipping Point, Blink, The Power of Thinking without Thinking, 到Outlier,我一本书也没有漏掉过。从最开始对他独到的见地感叹,到慢慢有点厌倦,到这本书彻底的失望。 外国人有个习惯(本来想说“...
評分1953年12月,在休•赫夫纳创办的《花花公子》创刊号上有这样一段宣言:“国家事务不在我们关心的范围之内。我们不希望去解决什么世界性的问题,或去证明什么伟大的道德真理。要是能向美国的男性提供一些额外的欢笑、分散一下对原子时代的焦虑的注意力,我们觉得我们就证明了...
評分第八篇 Million-Dollar Murray 副题是:“为什么无家可归一类的问题解决容易、而管理起来难?” Gladwell在本文中说的一半纯属滥调。他把“八二原则”又举例说明了一通,不过他用的是统计学里的术语——(Power Law)“幂律”。题目中的“Murray”是个“死硬”的流浪汉,而叫...
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