Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
【加】馬爾科姆•格拉德威爾(Malcolm Gladwell)被《快公司》譽為“21世紀的彼得•德魯剋”,曾是《華盛頓郵報》商務科學專欄作傢,目前是《紐約客》雜誌專職作傢。2005年被《時代》周刊評為全球最有影響力的100位人物之一。他的代錶作品《引爆點》、《異類》、《眨眼之間》均創造瞭書市神話。《紐約時報》更是把格拉德威爾對社會思潮的影響稱為“格拉德威爾效應”(Gladwell Effect)。
馬爾科姆齣生於英格蘭,是牙買加人的後裔。他在加拿大長大,現居紐約市。
一 我记得好像是休谟说,他那个时候的苏格兰农民一辈子所活动的地方不足十几英里,知道的事情也不过邻里家常。或许,这才是人类的常态,是百万年进化中人类最惬意、最适应的形态。生物进化是缓慢的。但是我们发展出了快速进化的文化。这就意味着,我们的生理上的硬件还是原始祖...
評分企鹅将此豆列中的预读本放在了企鹅位于北京的根据地之一,诗意栖居: 鹅毛们若喜欢此豆列的预读本,可以通过下面两种途径获得: 1、到诗意栖居咖啡馆现场翻阅或借走。 http://www.douban.com/event/11180110/ 2、去藏书阁小组申请 ...
評分企鹅将此豆列中的预读本放在了企鹅位于北京的根据地之一,诗意栖居: 鹅毛们若喜欢此豆列的预读本,可以通过下面两种途径获得: 1、到诗意栖居咖啡馆现场翻阅或借走。 http://www.douban.com/event/11180110/ 2、去藏书阁小组申请 ...
評分企鹅将此豆列中的预读本放在了企鹅位于北京的根据地之一,诗意栖居: 鹅毛们若喜欢此豆列的预读本,可以通过下面两种途径获得: 1、到诗意栖居咖啡馆现场翻阅或借走。 http://www.douban.com/event/11180110/ 2、去藏书阁小组申请 ...
評分第八篇 Million-Dollar Murray 副题是:“为什么无家可归一类的问题解决容易、而管理起来难?” Gladwell在本文中说的一半纯属滥调。他把“八二原则”又举例说明了一通,不过他用的是统计学里的术语——(Power Law)“幂律”。题目中的“Murray”是个“死硬”的流浪汉,而叫...
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