Strategies of Multinationals in Central and Eastern Europe pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Chobanova, Yordanka

2009-9

288

$ 124.30

9780230230552

图书标签:

喜欢 Strategies of Multinationals in Central and Eastern Europe 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-24

Strategies of Multinationals in Central and Eastern Europe epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Strategies of Multinationals in Central and Eastern Europe pdf epub mobi txt 电子书下载 2024

图书描述

This book analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). The focus of the study is on the largest food processing companies, which invested in the region -- namely Nestle, Unilever and InBev. This book discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to local development and stresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestle, Unilever and InBev in CEE. All of the three MNEs closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddedness of food MNEs in a certain economy and not so much the national actors and institutions.

Strategies of Multinationals in Central and Eastern Europe 下载 mobi epub pdf txt 电子书