Marketing Financial Services pdf epub mobi txt 電子書下載 2024

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Jillian Farquhar

Palgrave Macmillan

2010-5-19

404

EUR 45.99

9780230201187

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发表于2024-11-25

Marketing Financial Services epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing Financial Services pdf epub mobi txt 電子書下載 2024

圖書描述

Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions -- and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.

Marketing Financial Services 下載 mobi epub pdf txt 電子書