图书标签: 设计 logo design 艺术 案例 Graphic 广告 book
发表于2024-05-16
Logo Design Love pdf epub mobi txt 电子书 下载 2024
There are a lot of books out there that show collections of logos. But David Airey's "Logo Design Love" is something different: it's a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * Why one logo is more effective than another * How to create their own iconic designs * What sets some designers above the rest * Best practices for working with clients *25 practical design tips for creating logos that last
作者:(英国)艾雷(David Airey) 译者:黄如露 杨庆康
艾雷(David Airey)超人气平面设计师来自英国的平面设计师David Airey始终专注于自己所喜爱的品牌标识设计。他在博客上面与来自全世界的专业平面设计人员和爱好者分享着他的设计经验与心得。
Surprisingly good. worth reading several times
评分还不错,但是说的不够深入,比较适合新手。
评分Surprisingly good. worth reading several times
评分在方所读完的书,也是我的第一本logo设计书。惊异于案例中设计师的想象力,对于一个设计能有如此多种思路,而且总有几种是成熟甚至是绝妙的!在我看来,最好的logo就是简单醒目辨识度高,与品牌关联性强,最好是一眼看出其中的联系。灵感是靠观察和练习堆积出来的,你也可以!
评分书中很多实例让人眼前一亮,作者从设计一个Logo的完全过程以及与客户洽谈沟通的策略这两个大方向深入,如果是自由职业者应该会很受益。看完书有很多收获,一些个人所得关键词:brainstorming before design, sketching always, design more, design for yourself, 灵感不是一蹴而就的,更多地还是来源于积累。
不知道爲什麽我借的這本60頁哪裡是重複的.如果有知道的麻煩和我說下.難道說借我書的人買到的是翻版。我想知道60頁哪裡講的內容是什麽..........
评分 评分这个家伙是国外非常厉害logo观察家,当然自己也是一个非常高手的设计师。他推荐的东东非常不错。很多网站都会转载这个人的文章,他选的东西非常不错。不过现在网络太发达,难免有见过的logo啦。呵呵 推荐一个他曾经推荐过的一个标,非常不错的。 http://logo.faveidea.com
评分开始端正读书的态度,也要提升读书的质量,最好的方式莫过于整理读书笔记,加强记忆,便于日后复习。希望自己能坚持下去,收获更多。是时候静下心来日积月累的做点什么了。 摘一段书中喜欢的 “有一种诚恳是永远保持最真的灵魂,它存在于生命的每个角落” “如果有些事情总是...
评分对于我这种设计新人来讲阅读无压力,书中内容不仅谈LOGO设计,多是作者对设计生活的一种分享。做为logo设计理念入门级读物很不错,如果要学LOGO设计的具体操作流程和制作手法这本书就不太合适了。
Logo Design Love pdf epub mobi txt 电子书 下载 2024