The Design of Business pdf epub mobi txt 电子书下载 2024

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Roger L. Martin

Harvard Business School Press

2009-11-9

256

USD 26.95

Hardcover

9781422177808

图书标签: 商业设计 designthinking 设计理论创新管理 Business Design

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发表于2024-11-21

The Design of Business epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Design of Business pdf epub mobi txt 电子书下载 2024

图书描述

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.

To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.

Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.

Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

The Design of Business 下载 mobi epub pdf txt 电子书

著者简介

作者：（加拿大）罗杰•马丁(Roger Martin) 译者：李志刚于晓蓓等

罗杰•马丁（Roger Martin），国际知名的畅销书作者，他的《整合思维》一书颇受好评。马丁担任加拿大多伦多大学罗特曼管理学院院长达15年之久，同时也是多家世界级大公司首席执行官的高级战略顾问。马丁是《商业周刊》在线创新板块和设计频道栏目的专栏作者，同时还经常受邀为《金融时报》的“决策思维”栏目和《华盛顿邮报》的“领导力”栏目撰写文章。2007年，罗杰•马丁被《商业周刊》评为全球最具影响力的10位商学教授之一；2013年，罗杰•马丁被《福布斯》评为年度全球最具影响力商业思想家第三位。马丁对管理界的贡献主要在于，他提出了足以改变公司领导者思维模式的两个创新理论，一个是整合思维，另一个是设计思维。

图书目录

The Design of Business pdf epub mobi txt 电子书下载

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用户评价

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写了两篇博客纪录之：如何作一碗好吃的面条http://www.iamhukai.com/?p=873 如何作一碗好吃的面条之二 http://www.iamhukai.com/?p=874

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写了两篇博客纪录之：如何作一碗好吃的面条http://www.iamhukai.com/?p=873 如何作一碗好吃的面条之二 http://www.iamhukai.com/?p=874

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被challenge也是动力。好好读。

评分☆☆☆☆☆

写了两篇博客纪录之：如何作一碗好吃的面条http://www.iamhukai.com/?p=873 如何作一碗好吃的面条之二 http://www.iamhukai.com/?p=874

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作者提出了一种全新的思维模式，平衡可靠性（分析思维）与有效性（直觉思维），实现两种观点的融合即设计思维。实际上我认为意思就是把艺术与科学两种东西互相糅杂到一起，形成了“设计”这个东西，即有吸取经验转而成为程序的东西在，又有灵光乍现的创新在。从组织、领导者到“我”，以诸多案例深入描述如何进行融合与解决实际问题。