Change by Design pdf epub mobi txt 电子书 下载 2024


Change by Design

简体网页||繁体网页
Tim Brown
HarperBusiness
2009-10-1
272
USD 27.99
Hardcover
9780061766084

图书标签: 设计  design  ideo  thinking  设计理论  Innovation  设计思维  工业设计   


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发表于2024-11-21

Change by Design epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Change by Design epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Change by Design pdf epub mobi txt 电子书 下载 2024



图书描述

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Change by Design 下载 mobi epub pdf txt 电子书

著者简介

Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.


图书目录


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用户评价

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Blinkist扫过。前面的框架还有点意思,设计还是要有好奇心,以人为本,多去试验和改进。设计是人类与动物有本质区别的地方。Inspiration, Ideation, Implementation; balance feasibility, viability, desirability. Observe. Prototyping. Storytelling. Ask Why. Take to the masses.Promote sustainability. Emphasize fluidity, brings ppl together, focus on real-world applications.

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平铺直叙的design thinking入门级读物,终于借着读书会的任务读完,case干瘪无味,所以果然还是应该亲身参与一个项目去体会brainstorming, prototyping,storytelling和engaging吧

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其实是超五星的设计书。

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09年当时应该是很棒的有启发的书,虽然现在看许cliche–产品即服务,服务即体验的理念,共情、观察、human factors, prototype 串在大量用户实践中,理念是让消费者参与设计体验。正好可以让我借用些说得很漂亮的话做一个新提案的presentation ^O^

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杂事太多,断断续续读完的。有启发但是还没有触动到实际的行动,自勉。

读后感

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这本书蒂姆布朗再次阐释了“设计思维”,书中很多内容都是相互关联,相互重叠的,旨在从不同角度进行系统化的阐述,内容是面向企业的决策者更多些。 看完一遍后感触颇深,因为作为设计师的自己有时也已经在使用这种思维进行工作,但苦于12年的线性逻辑教育,自己根本无法将这些...  

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组织如何培养创新土壤,如何塑造创新能力?作者认为,设计思维平衡了技术、艺术与商业视角,是创新的重要手法,设计思维可以应用到产品、服务、流程,甚至组织架构等领域,值得个人、团队、组织甚至社会关注和应用。 全书第二章最具启发性,以人为本的设计,需要从观察到洞察,...  

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越是上层的管理者,越倾向于在创新的过程中建构公司的需要。   戴维意识到他必须建立自己的公司,他知道自己不适合待在传统的工作场所。他不是一个墨 守成规的人,他的特长不是坐下来埋头干活,他也没有心思接受别人的指导。如果他想拥有 成功的机会,他就必须是领导者。 ...  

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