Change by Design

Change by Design pdf epub mobi txt 电子书 下载 2025

Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.

出版者:HarperBusiness
作者:Tim Brown
出品人:
页数:272
译者:
出版时间:2009-10-1
价格:USD 27.99
装帧:Hardcover
isbn号码:9780061766084
丛书系列:
图书标签:
  • 设计 
  • design 
  • ideo 
  • thinking 
  • 设计理论 
  • Innovation 
  • 设计思维 
  • 工业设计 
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This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

具体描述

读后感

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2016年埃森哲技术展望报告的主题是“以人为本”。 当时不以为然,如今发现“基于用户的设计思维”真的是当今企业写在基因中的,关乎生死存亡的重要一环节。 很诧异之前的评论多为13年、14年的,我想在现今的2017年,这个需求和呼声应该更加明显吧。 本书几个特别棒的点: 1.案...  

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Tim Brown说所谓设计思维(Design Thinking)就是指利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求,这句话谈到了设计师思考问题的三个出发点....... http://www.iamhukai.com/?p=889  

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组织如何培养创新土壤,如何塑造创新能力?作者认为,设计思维平衡了技术、艺术与商业视角,是创新的重要手法,设计思维可以应用到产品、服务、流程,甚至组织架构等领域,值得个人、团队、组织甚至社会关注和应用。 全书第二章最具启发性,以人为本的设计,需要从观察到洞察,...  

用户评价

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平铺直叙的design thinking入门级读物,终于借着读书会的任务读完,case干瘪无味,所以果然还是应该亲身参与一个项目去体会brainstorming, prototyping,storytelling和engaging吧

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平铺直叙的design thinking入门级读物,终于借着读书会的任务读完,case干瘪无味,所以果然还是应该亲身参与一个项目去体会brainstorming, prototyping,storytelling和engaging吧

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这从来都是知易行难的事,大小公司企业类型都不一样的时候,这本书也就管中窥豹一下吧。。。

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高屋建瓴的design thinking的观点,不适合拿来做具体操作的指导书。从心理学和人类行为的角度说明为什么需要design thinking,对于了解现在越来越普及的design thinking来说,这本是必读书目之一。

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好无聊的书啊

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