Change by Design

Change by Design pdf epub mobi txt 电子书 下载 2025

Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.

出版者:HarperBusiness
作者:Tim Brown
出品人:
页数:272
译者:
出版时间:2009-10-1
价格:USD 27.99
装帧:Hardcover
isbn号码:9780061766084
丛书系列:
图书标签:
  • 设计 
  • design 
  • ideo 
  • thinking 
  • 设计理论 
  • Innovation 
  • 设计思维 
  • 工业设计 
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This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

具体描述

读后感

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Tim Brown说所谓设计思维(Design Thinking)就是指利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求,这句话谈到了设计师思考问题的三个出发点....... http://www.iamhukai.com/?p=889  

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10年设计经历,2年商务运营新经历,尝试用新角度看最爱的设计。这本书的目录逻辑非常严谨,含义也很宽广,设计改变一切,不是技法,而是思维方式,为人考虑的出发点和各方面配合不断完善的努力。 公司刚刚辞退了设计总监,原因就是他总是站在单纯视觉的技术角度看待商业,始终...  

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用户评价

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对书期望太高了。对于design thingking的阐述,认为他在HBR上的那篇文章就是精华。整本书看到后面卖概念、凑内容的嫌疑很重

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好无聊的书啊

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好无聊的书啊

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这是一本名过其实的书,更像是案例的堆积,或者可以说是IDEO的广告。随便翻看一下即可。倒是比较推荐IDEO的网站。

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