图书标签: 设计 design ideo thinking 设计理论 Innovation 设计思维 工业设计
发表于2024-05-06
Change by Design pdf epub mobi txt 电子书 下载 2024
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
从design thinking这个角度看问题很有意思,设计的不一定是tangible goods,也可以是experience, service, organization...总之要以人为本,总之要大胆犯错;第一部分讲observation, brainstorm, prototyping和storytelling也很有启发性。 || 这本书很大程度上是站在leader的角度写的,强调在新时代里为了生存,企业要追求innovation而不是incrementation。我还没这种实战经验,很多东西体会不到位。不过西方社会对leadership的侧重可见一斑。
评分果然是不做不知道的东西
评分好无聊的书啊
评分这是一本名过其实的书,更像是案例的堆积,或者可以说是IDEO的广告。随便翻看一下即可。倒是比较推荐IDEO的网站。
评分这从来都是知易行难的事,大小公司企业类型都不一样的时候,这本书也就管中窥豹一下吧。。。
Tim Brown说所谓设计思维(Design Thinking)就是指利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求,这句话谈到了设计师思考问题的三个出发点....... http://www.iamhukai.com/?p=889
评分Change by Design pdf epub mobi txt 电子书 下载 2024