Design Driven Innovation pdf epub mobi txt 电子书下载 2024

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Roberto Verganti

Harvard Business Press

2009-8-3

288

USD 35.00

Hardcover

9781422124826

图书标签: 设计 innovation 创新商业 Design 设计驱动创新 business_inovation 英语

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发表于2024-12-26

Design Driven Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Design Driven Innovation pdf epub mobi txt 电子书下载 2024

图书描述

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In "Design-Driven Innovation: How to Compete by Radically Innovating What Things Means", Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in. "Design-Driven Innovation" offers a provocative new view of innovation thinking and practice

Design Driven Innovation 下载 mobi epub pdf txt 电子书

著者简介

图书目录

Design Driven Innovation pdf epub mobi txt 电子书下载

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用户评价

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“市场？哪个市场？我们从来不看市场需求，我们只向人们提出建议。”Artemide总裁。主要说设计驱动的市场经济模式，如何将产品在人们生活中的意义与创新技术建立起一个联系。举例道诸如apple，wii的技术创新，一再强调不应该跟着市场，客户去走。因为人们是后知后觉的，他们只需要享受设计师带来的创造即可。所以设计人跟技术人之间需要一起给予人们一个新的建议。第二部分说如何使用设计驱动的过程。举出的方法会比较有意思。对于设计策划有兴趣可以一看。

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罗伯特的研究员克劳迪和亚历山大给上的课，回来正在回顾码文，作为没接触过管理和周详商业学习的设计生，压力真是大，书中大部分觉得是意大利品牌例子，下面还有人说大多数没听说过，OK！听惯了UCD还没明白什么是UCD的时候，DESIGN DRIVEN是很有魔力的，所以才足以造就ALESSI ARTEMITE她们的独有魅力。。。书读起来确实冗长，罗伯特也反反复复把观点提来提取的，设计驱动---市场牵引----技术推动的模型还是很妙的！继续码字！

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Radical Innovation VS Incremental Innovation

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Swatch的故事特别精彩

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这个书值得一说，有意思。先说一个读书读到一个小小full circle: 最近刚好对Mondrian有强烈兴趣，人物作品介绍看了3本，love abstract art and all, 但是就是不懂，为什么这个人这么有名！DDI（本书）里面恰好给回答了！

读后感

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这本书的结构让我想起另外一本“how to read a book” 相似之处在于，都是不断的重复，你现在读到哪里了，你前面刚刚读过了什么，你下面要读的是什么。基本每个大的章节前面都有，甚至比较小的节都有。本来条理清晰是好事，这个技巧在做演讲的时候可能很好用，但是这是一本书...

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你来到一个了房间里，你忽然发现自己被浸泡在一种靛蓝色与紫色的环境中。灯光的边际在墙上渐渐地变成淡蓝色，温柔地流动这、闪烁着。在这美丽的氛围当中，你感到惬意，感到晕眩乃至激动。你以为这是晚霞，可是打开窗户你却发现这是彻底的黑夜。你忽然发现了这光亮的源头，它在...

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Roberto Verganti: Changing the rules of competition by radically innovating what things mean Roberto is Professor of Management and innovation at Politecnico di Milano and author of Design-driven Innovation He talked to us about the importance of meaning. M...

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Design Driven Innovation pdf epub mobi txt 电子书下载 2024