Change by Design pdf epub mobi txt 電子書 下載2025
Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
- 設計
- design
- ideo
- thinking
- 設計理論
- Innovation
- 設計思維
- 工業設計
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
具體描述
讀後感
Tim Brown说所谓设计思维（Design Thinking）就是指利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求，这句话谈到了设计师思考问题的三个出发点....... http://www.iamhukai.com/?p=889
評分 評分看了这本书以后，觉得自己是否应该养成一种习惯：将生活中的大小事情试着用设计思维的套路来思考。。。 左脑是逻辑思维，MBA用左脑思考；右脑是创意思维，FBA用右脑思考。有人说以前是MBA的世界，以后是FBA的世界。。。是不是都有点偏激？乔布斯是一个创意型的企...
評分常常发现这样的场景： 设计人员及项目经理在口若悬河地介绍自己的创意与理念，而客户决策人员却打着哈欠，说着全然不着调的评论、问着不相关的问题、想着其他方面的事，还表露出极度的不满意——一幅“老子花了钱，你们在浪费钱”的面孔。。。。。 事实上，这本书与上述的设计...
評分前两天，看老罗的锤子手机发布会时提到了IDEO，说他们现在不务正业，把原本做得好好的设计工作拓展到整合性的咨询工作。老罗这次说的可能没有夸张，因为IDEO不满足于一个“设计公司”的野心在这本书里清晰可见。 Tim Brown(TB) 说了一个设计师应该的角色应该上升到战略层面，尽...
用戶評價
還是不錯得。
评分09年當時應該是很棒的有啓發的書，雖然現在看許cliche–産品即服務，服務即體驗的理念，共情、觀察、human factors, prototype 串在大量用戶實踐中，理念是讓消費者參與設計體驗。正好可以讓我藉用些說得很漂亮的話做一個新提案的presentation ^O^
评分平鋪直敘的design thinking入門級讀物，終於藉著讀書會的任務讀完，case乾癟無味，所以果然還是應該親身參與一個項目去體會brainstorming, prototyping,storytelling和engaging吧
评分對書期望太高瞭。對於design thingking的闡述，認為他在HBR上的那篇文章就是精華。整本書看到後麵賣概念、湊內容的嫌疑很重
评分Blinkist掃過。前麵的框架還有點意思，設計還是要有好奇心，以人為本，多去試驗和改進。設計是人類與動物有本質區彆的地方。Inspiration, Ideation, Implementation; balance feasibility, viability, desirability. Observe. Prototyping. Storytelling. Ask Why. Take to the masses.Promote sustainability. Emphasize fluidity, brings ppl together, focus on real-world applications.
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