圖書標籤: 設計 design ideo thinking 設計理論 Innovation 設計思維 工業設計
发表于2025-04-27
Change by Design pdf epub mobi txt 電子書 下載 2025
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
從design thinking這個角度看問題很有意思,設計的不一定是tangible goods,也可以是experience, service, organization...總之要以人為本,總之要大膽犯錯;第一部分講observation, brainstorm, prototyping和storytelling也很有啓發性。 || 這本書很大程度上是站在leader的角度寫的,強調在新時代裏為瞭生存,企業要追求innovation而不是incrementation。我還沒這種實戰經驗,很多東西體會不到位。不過西方社會對leadership的側重可見一斑。
評分這是一本名過其實的書,更像是案例的堆積,或者可以說是IDEO的廣告。隨便翻看一下即可。倒是比較推薦IDEO的網站。
評分好無聊的書啊
評分這從來都是知易行難的事,大小公司企業類型都不一樣的時候,這本書也就管中窺豹一下吧。。。
評分09年當時應該是很棒的有啓發的書,雖然現在看許cliche–産品即服務,服務即體驗的理念,共情、觀察、human factors, prototype 串在大量用戶實踐中,理念是讓消費者參與設計體驗。正好可以讓我藉用些說得很漂亮的話做一個新提案的presentation ^O^
越是上层的管理者,越倾向于在创新的过程中建构公司的需要。   戴维意识到他必须建立自己的公司,他知道自己不适合待在传统的工作场所。他不是一个墨 守成规的人,他的特长不是坐下来埋头干活,他也没有心思接受别人的指导。如果他想拥有 成功的机会,他就必须是领导者。 ...
評分 評分 評分有时你只需要正视自己的损失,机遇就会出现在眼前。 乐柏美公司 新产品的开发是一年365天每天都在发生的事情。我们当中几乎没有人能够想象得到家庭日用品的创新也已经时机成熟了,而这正是乐柏美公司(Rubbermaid)冒险开发新产品的真正理由。当其他品牌的厂家正忙于捍卫自己的...
評分常常发现这样的场景: 设计人员及项目经理在口若悬河地介绍自己的创意与理念,而客户决策人员却打着哈欠,说着全然不着调的评论、问着不相关的问题、想着其他方面的事,还表露出极度的不满意——一幅“老子花了钱,你们在浪费钱”的面孔。。。。。 事实上,这本书与上述的设计...
Change by Design pdf epub mobi txt 電子書 下載 2025