剋萊·捨基,被譽為“互聯網革命最偉大的思考者”、“新文化最敏銳的觀察者”,從事有關互聯網的社會和經濟影響的寫作、教學與谘詢,特彆關注社會網絡和技術網絡的交叉地帶。目前在紐約大學的互動電信項目中任教,其谘詢客戶包括諾基亞、寶潔、BBC、美國海軍和樂高公司等。多年來,在《紐約時報》、《華爾街日報》、《哈佛商業評論》、《連綫》和《IEEE計算機》等報刊上發錶文章,廣受讀者追捧,並經常在技術會議上充當主題演講者。
The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.
Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.
Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.
The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.
跳过前面的6章废话,直接看第七章吧。 1-6章都在讲述世界的规律、历史、社会现象。而第7章讲的是:在认知盈余时代如何创业。 无论是IT老鸟,还是在互联网行业刚刚起步的初生牛犊。读一读作者所分享的经验心得应该都挺有收获的!
評分跳过前面的6章废话,直接看第七章吧。 1-6章都在讲述世界的规律、历史、社会现象。而第7章讲的是:在认知盈余时代如何创业。 无论是IT老鸟,还是在互联网行业刚刚起步的初生牛犊。读一读作者所分享的经验心得应该都挺有收获的!
評分当自由时间累积成认知盈余 麦当劳想提高奶昔销量,因此雇用了研究员来弄清楚顾客最关注奶昔的哪种特质。是要做得更稠?更甜?还是更凉?几乎所有研究员关注的都是产品。然而Gerald Berstell却选择了忽略奶昔本身,对顾客进行研究。他每天坐在麦当劳里长达18个小时,观察都...
評分感覺囉囉嗦嗦講瞭很多顯而易見的東西,或許因為已經是五年前的內容瞭吧。最後一章相對有意思一點。
评分感覺囉囉嗦嗦講瞭很多顯而易見的東西,或許因為已經是五年前的內容瞭吧。最後一章相對有意思一點。
评分I have to give it one more star after I finished the reading.
评分感覺囉囉嗦嗦講瞭很多顯而易見的東西,或許因為已經是五年前的內容瞭吧。最後一章相對有意思一點。
评分為什麼人們有那麼多時間上網做各種各樣的事情? 原因無非三種:手段(便捷)、動機(分享,互惠互利,自我的內在滿足和實現)和機會(有更多機會去實現人的倫理。 互聯網時代不是專業/業餘的二分法時代,而是認可普通人的創造是有價值的,本身就是自我實現的過程,互聯網前所未有地幫助人們實現這種價值。個人滿足與整全並非假象,但是網絡大眾的集體創造被無償占有也是事實。文化生産背後的技術與利益結構不應被人遺忘,無論該種利益屬於何種資本主義。
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