图书标签: 互联网 社会学 新媒体 SNS 心理学 ClayShirky 网络媒体 英文
发表于2024-05-16
Cognitive Surplus pdf epub mobi txt 电子书 下载 2024
The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.
Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.
Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.
The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.
克莱·舍基,被誉为“互联网革命最伟大的思考者”、“新文化最敏锐的观察者”,从事有关互联网的社会和经济影响的写作、教学与咨询,特别关注社会网络和技术网络的交叉地带。目前在纽约大学的互动电信项目中任教,其咨询客户包括诺基亚、宝洁、BBC、美国海军和乐高公司等。多年来,在《纽约时报》、《华尔街日报》、《哈佛商业评论》、《连线》和《IEEE计算机》等报刊上发表文章,广受读者追捧,并经常在技术会议上充当主题演讲者。
Kindle Store 上买的第一本书。整本书写得有点啰嗦,要了解这本书的主要思想其实看前两章的内容就差不多了。不过中间为了论证作者的观点穿插的一些行为经济学的实验还是蛮有意思的。
评分感觉啰啰嗦嗦讲了很多显而易见的东西,或许因为已经是五年前的内容了吧。最后一章相对有意思一点。
评分为什么人们有那么多时间上网做各种各样的事情? 原因无非三种:手段(便捷)、动机(分享,互惠互利,自我的内在满足和实现)和机会(有更多机会去实现人的伦理。 互联网时代不是专业/业余的二分法时代,而是认可普通人的创造是有价值的,本身就是自我实现的过程,互联网前所未有地帮助人们实现这种价值。个人满足与整全并非假象,但是网络大众的集体创造被无偿占有也是事实。文化生产背后的技术与利益结构不应被人遗忘,无论该种利益属于何种资本主义。
评分Kindle版都不便宜,但又懒得等软皮装了。后面那一堆资料,还真是有电子版看着方便 :)
评分so filled with constructive insights it is amazing.
跳过前面的6章废话,直接看第七章吧。 1-6章都在讲述世界的规律、历史、社会现象。而第7章讲的是:在认知盈余时代如何创业。 无论是IT老鸟,还是在互联网行业刚刚起步的初生牛犊。读一读作者所分享的经验心得应该都挺有收获的!
评分当自由时间累积成认知盈余 麦当劳想提高奶昔销量,因此雇用了研究员来弄清楚顾客最关注奶昔的哪种特质。是要做得更稠?更甜?还是更凉?几乎所有研究员关注的都是产品。然而Gerald Berstell却选择了忽略奶昔本身,对顾客进行研究。他每天坐在麦当劳里长达18个小时,观察都...
评分翻了几十页,觉得外国人写书的思维方式仍然让我接受不了。不是说逻辑性强的么,我更像是在沙尘暴中找沙堆。有书评说第六章是亮点,我还未读到。回头翻下,看了前几张,只看到颠来倒去的重复一个意思,不懂作者的逻辑
评分Cognitive Surplus pdf epub mobi txt 电子书 下载 2024