Cognitive Surplus

Cognitive Surplus pdf epub mobi txt 电子书 下载 2025

克莱·舍基,被誉为“互联网革命最伟大的思考者”、“新文化最敏锐的观察者”,从事有关互联网的社会和经济影响的写作、教学与咨询,特别关注社会网络和技术网络的交叉地带。目前在纽约大学的互动电信项目中任教,其咨询客户包括诺基亚、宝洁、BBC、美国海军和乐高公司等。多年来,在《纽约时报》、《华尔街日报》、《哈佛商业评论》、《连线》和《IEEE计算机》等报刊上发表文章,广受读者追捧,并经常在技术会议上充当主题演讲者。

出版者:Penguin Press
作者:Clay Shirky
出品人:
页数:242
译者:
出版时间:2010-06-10
价格:GBP 16.60
装帧:Hardcover
isbn号码:9781594202537
丛书系列:
图书标签:
  • 互联网 
  • 社会学 
  • 新媒体 
  • SNS 
  • 心理学 
  • ClayShirky 
  • 网络媒体 
  • 英文 
  •  
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The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

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当自由时间累积成认知盈余   麦当劳想提高奶昔销量,因此雇用了研究员来弄清楚顾客最关注奶昔的哪种特质。是要做得更稠?更甜?还是更凉?几乎所有研究员关注的都是产品。然而Gerald Berstell却选择了忽略奶昔本身,对顾客进行研究。他每天坐在麦当劳里长达18个小时,观察都...  

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克莱舍基的上一本书的副标题叫无组织的组织力量,而这本书的副标题是自由时间的力量。如果我们认为自由时间是资源,无组织的组织是调度,那么就会产生力量。 简要总结一下书中的内容,可能理解的也有偏差 1.要相信时间的越来越多的,我们并非生活在一个缺少时间的年代(虽然我...  

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用户评价

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Interesting, but not quite useful.

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how much will we be able to take advantage of the cognitive surplus to produce real civic value?

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Kindle Store 上买的第一本书。整本书写得有点啰嗦,要了解这本书的主要思想其实看前两章的内容就差不多了。不过中间为了论证作者的观点穿插的一些行为经济学的实验还是蛮有意思的。

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impressive book,interesting stories& perspectives

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大概是互联网时代变化太快,几年前写的书现在看来已经没有太多振聋发聩的感觉了。案例和分析都是精准到位的,读完以后的收获却和看完一场TED不相上下。为数不多的现实意义是为我的追星心路历程提供了理论依据。

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