Strategic Market Management (Strategic Market Managment) pdf epub mobi txt 电子书下载 2024

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David A. Aaker

Wiley

2009-12-30

341

943.00 元

Paperback

9780470317242

图书标签: 英文管理 marketing Business

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发表于2024-11-28

Strategic Market Management (Strategic Market Managment) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Strategic Market Management (Strategic Market Managment) pdf epub mobi txt 电子书下载 2024

图书描述

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

Strategic Market Management (Strategic Market Managment) 下载 mobi epub pdf txt 电子书