Advertising pdf epub mobi txt 电子书下载 2024

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Liz McFall

Sage Publications Ltd

2004-03-22

224

USD 106.00

Hardcover

9780761942542

图书标签: advertising 英國 2014

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发表于2024-12-25

Advertising epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Advertising pdf epub mobi txt 电子书下载 2024

图书描述

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. "Advertising: A Cultural Economy" uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

Advertising 下载 mobi epub pdf txt 电子书