Hey, Whipple, Squeeze This pdf epub mobi txt 电子书 下载 2024


Hey, Whipple, Squeeze This

简体网页||繁体网页
Luke Sullivan
Wiley
2016-2-1
448
0
平装
9781119164005

图书标签: 广告  英文版  advertising  藏书  经管    原版书  传媒   


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发表于2024-12-25

Hey, Whipple, Squeeze This epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Hey, Whipple, Squeeze This epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Hey, Whipple, Squeeze This pdf epub mobi txt 电子书 下载 2024



图书描述

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

"Hey Whipple, Squeeze This "has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even "notice" your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. "Hey Whipple, Squeeze This" provides the knowledge to create impressive, compelling work.

Hey, Whipple, Squeeze This 下载 mobi epub pdf txt 电子书

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Hey, Whipple, Squeeze This pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

Advertising: the most fun you can have with clothes on. But don’t let advertising mess up your life.

评分

Although it’s known as a classic guide, the language is somewhat like a novel. A great fun reading. Love the way the writer shows his advertising career in the book.

评分

Although it’s known as a classic guide, the language is somewhat like a novel. A great fun reading. Love the way the writer shows his advertising career in the book.

评分

Although it’s known as a classic guide, the language is somewhat like a novel. A great fun reading. Love the way the writer shows his advertising career in the book.

评分

Advertising: the most fun you can have with clothes on. But don’t let advertising mess up your life.

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Hey, Whipple, Squeeze This pdf epub mobi txt 电子书 下载 2024


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