Designing Effective Web Surveys pdf epub mobi txt 电子书下载 2024

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Mick P. Couper PhD

Cambridge University Press

2008-09-29

416

USD 125.00

Hardcover

9780521889452

图书标签: 调查方法 survey Web UX Survey HCI

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发表于2024-09-29

Designing Effective Web Surveys epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Designing Effective Web Surveys pdf epub mobi txt 电子书下载 2024

图书描述

Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

Designing Effective Web Surveys 下载 mobi epub pdf txt 电子书