Everything but the Coffee pdf epub mobi txt 電子書下載 2024

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Bryant Simon

University of California Press

2009-10-20

304

USD 47.95

Hardcover

9780520261068

圖書標籤: 星巴剋商業文化英文原版社會學英文寫的大二買過紙質版

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发表于2024-12-27

Everything but the Coffee epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Everything but the Coffee pdf epub mobi txt 電子書下載 2024

圖書描述

"Everything but the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? "Everything but the Coffee" probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

Everything but the Coffee 下載 mobi epub pdf txt 電子書

著者簡介

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Everything but the Coffee pdf epub mobi txt 電子書下載

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用戶評價

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三星給內容，一星給牛逼的田野|全球化和消費主義，一方麵是群體迷思，另一方麵，不得不說是“沒有選擇的選擇”；資本主義全麵侵襲的時代，我們的的選項是更多瞭還是更少瞭呢？競爭産生多樣，但效率至上的觀念促進我們同化，最終駛嚮的是這樣一個結果：我們力求“個性”，通過商品體現自我定位，但在職業場閤中成為一個又一個標準化的“星巴剋店員”，接受同質的難辨真假的信息，與越來越容易看見的主流抗衡後屈服

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作者是Temple大學的曆史係教授！

評分☆☆☆☆☆

作者是Temple大學的曆史係教授！

評分☆☆☆☆☆