Everything but the Coffee pdf epub mobi txt 电子书下载 2024

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Bryant Simon

University of California Press

2009-10-20

304

USD 47.95

Hardcover

9780520261068

图书标签: 星巴克商业文化英文原版社会学英文写的大二买过纸质版

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发表于2024-11-08

Everything but the Coffee epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Everything but the Coffee pdf epub mobi txt 电子书下载 2024

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"Everything but the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? "Everything but the Coffee" probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

Everything but the Coffee 下载 mobi epub pdf txt 电子书

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Everything but the Coffee pdf epub mobi txt 电子书下载

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作者是Temple大学的历史系教授！

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三星给内容，一星给牛逼的田野|全球化和消费主义，一方面是群体迷思，另一方面，不得不说是“没有选择的选择”；资本主义全面侵袭的时代，我们的的选项是更多了还是更少了呢？竞争产生多样，但效率至上的观念促进我们同化，最终驶向的是这样一个结果：我们力求“个性”，通过商品体现自我定位，但在职业场合中成为一个又一个标准化的“星巴克店员”，接受同质的难辨真假的信息，与越来越容易看见的主流抗衡后屈服

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作者是Temple大学的历史系教授！

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