Everything but the Coffee pdf epub mobi txt 电子书下载 2024

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Bryant Simon

University of California Press

2009-10-20

304

USD 47.95

Hardcover

9780520261068

图书标签: 星巴克商业文化英文原版社会学英文写的大二买过纸质版

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发表于2024-07-01

Everything but the Coffee epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Everything but the Coffee pdf epub mobi txt 电子书下载 2024

图书描述

"Everything but the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? "Everything but the Coffee" probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

Everything but the Coffee 下载 mobi epub pdf txt 电子书