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Without question, Starbucks Coffee is one of the greatest business success stories of the past decade. Since going public in 1992, it has grown yearly revenues to more than $6.5 billion, achieved a stock price increase of more than 6,500%, and opened over 11,000 locations worldwide. But for a company that has accomplished so much, outsiders really know very little about the Starbucks secrets to success. That’s because much of the company’s sage advice and weathered truisms exist solely in the hearts and minds of longtime Starbucks employees. This so-called “tribal knowledge” includes pithy quotes uttered by Starbucks executives, mantras used by Starbucks project groups, learnings from failed pilot programs, and “ah-ha” moments from successful projects. It’s company stories passed down from one generation of employees to the next. It’s intense. It’s poignant. It’s thought provoking. It’s actionable. It’s a language of Starbucks “tribal knowledge” that has never been written – only spoken – and only within the Starbucks tribe. Until now. In Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture , longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success, including: · Why Starbucks was purpose driven to make a difference in the world. · How Starbucks goes beyond simply having a mission statement to living its mission statement. · How the Starbucks principled, innovative, and cause-related approach to marketing built an endearing and enduring brand. · Why efforts to extend the Starbucks brand into lifestyle offerings such as a literary magazine and full-service restaurants failed. ·How the Starbucks approach to employee career growth has created a passionate workforce. · How to apply the Starbucks “tribal knowledge” to your business, entrepreneurial venture, or project group. Tribal Knowledge gives you unprecedented access to the many business lessons that helped Starbucks find prosperity by selling a commodity – all from a marketer who lived inside the Starbucks tribe.
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这本书的标题《Tribal Knowledge》本身就带着一种神秘感和诱惑力，让人忍不住想一探究竟。在阅读之前，我脑海中勾勒出许多可能性：或许是关于某个古老部落的口述历史，记录着他们的信仰、习俗、迁徙路线，以及他们世代相传的生存智慧；又或者，它可能是一部关于社会群体内部传承的隐秘知识的探讨，深入挖掘那些不成文的规矩、约定俗成的行为模式，以及如何在这种无形的体系中获得认同和地位。我期待的是一种沉浸式的体验，仿佛能够穿越时空，亲身感受那种原始而纯粹的集体智慧，去理解那些在现代社会中逐渐被遗忘的连接方式。我设想着，书中定然会有许多生动的案例，描绘部落成员在特定情境下的决策过程，他们如何依靠直觉、经验和集体协商来解决问题。这种知识的传递，很可能不是通过冰冷的文字，而是通过故事、歌谣、舞蹈，甚至是某种仪式性的活动。我希望能看到作者如何捕捉到这些细微之处，并将它们转化为引人入胜的叙事，让我能够真正体会到“部落知识”的独特魅力。我甚至怀疑，这本书或许会挑战我们对“知识”的传统定义，让我们重新思考什么是真正的智慧，以及它在人类发展过程中扮演的角色。它可能不仅仅是关于某个特定群体的信息，更可能是一种普世性的洞察，关于人类如何通过共享经验和集体记忆来构建自我和理解世界。我期待它能带来一种启发，让我对我们所处的社会结构和信息传播方式有更深刻的反思。
评分当我 first encounter the title "Tribal Knowledge," my mind immediately conjured images of ancient wisdom passed down through generations, not through written texts, but through the very fabric of communal life. I anticipate that this book will delve into the intricate ways in which social groups develop and maintain their unique understanding of the world, a knowledge embedded in their rituals, their social structures, and their practical skills. I am eager to discover how these communities, often isolated from mainstream influences, have cultivated profound insights into their environments, their social dynamics, and the very essence of human connection. I expect vivid narratives that illustrate the acquisition and transmission of this knowledge, perhaps through storytelling, apprenticeships, or shared experiences that forge unbreakable bonds. The book, I suspect, will challenge conventional notions of what constitutes "knowledge," highlighting the value of experiential learning and collective memory. It might offer a compelling argument for the resilience and adaptability of human societies when guided by such deeply ingrained wisdom. I hope to gain a new appreciation for the diverse forms of human ingenuity and the enduring power of collective understanding in shaping our shared human experience.
评分《Tribal Knowledge》这个书名，让我立刻联想到那种根植于血脉、源远流长的集体记忆，一种不言而喻的默契和传承。我期待，这本书能够揭示这种“部落知识”的本质，它究竟是关于生存技能的精炼，还是关于社会结构的解读，亦或是对宇宙万物运行规律的朴素认知。我预设，书中会包含大量的历史和社会学研究，通过对不同社群的深入考察，展现出这种知识的多样性和独特性。我希望能够看到，那些关于如何与自然和谐相处、如何维系社群和谐、如何在逆境中保持韧性的生动案例。我好奇的是，这些知识是如何在代际之间传递的？是依靠长者的教诲，还是通过孩童的模仿？我希望作者能够细致地描绘这些传承的细节，让我能够感受到那种温情而坚韧的生命力。我期待这本书能够带给我一种超越书本的启迪，让我重新思考我们现代社会中，是否丢失了某些重要的连接方式，以及我们如何才能重新找回那种深厚的社群归属感和集体智慧。
评分读到《Tribal Knowledge》这个书名，我脑海中立刻浮现出一种关于“集体智慧”的画面，一种超越个体经验，汇聚成一股强大力量的感知。我预感，这本书将会带领我深入探索那些不成文的规则、隐性的契约，以及在人类社会发展过程中，那些被无形地传承下来的生存之道。我期待，作者能够以一种敏锐的视角，捕捉到不同文化群体在特定环境下，所发展出的独特解决问题的方式。也许是关于某个濒危部族如何在恶劣环境中找到可持续的食物来源，又或者是某个传统手工艺社群如何将濒临失传的技艺，以现代人能够理解的方式传承下去。我希望这本书能够详细描述这些案例，展现出“部落知识”所蕴含的生命力和智慧。我好奇的是，这种知识的形成和传递，是否与情感、信仰、以及社群成员之间的信任息息相关？我希望作者能够深入挖掘这些非物质的因素，让我感受到那种人与人之间，以及社群与环境之间，那种深厚而复杂的关系。我期待这本书能给我带来一种全新的视角，去理解人类社会的多样性，以及那些在现代化浪潮中，依然闪耀着光芒的传统智慧。
评分当我翻开《Tribal Knowledge》时，首先吸引我的是那封面设计，朴实却又不失力量，仿佛蕴含着某种古老的图腾，诉说着久远的故事。我怀揣着一种期待，希望能在这本书中找到关于人类社会早期形态的线索，了解那些在文明曙光初现之时，人们是如何维系社群、传递经验的。我猜测，书中会详细描绘不同地理环境中，部落社群所发展的独特生存技能，例如狩猎、采集、农耕，甚至是早期的手工艺和建筑技术。我希望作者能够深入浅出地解析这些技艺背后的原理，以及它们是如何与部落的文化、宗教信仰紧密相连的。更重要的是，我期待这本书能揭示“知识”在这些社群中是如何被定义、被珍视和被传承的。它可能不仅仅是实用性的技能，更包含了对自然规律的理解，对宇宙万物的敬畏，以及对生死轮回的哲学思考。我渴望看到作者如何将这些抽象的概念，通过鲜活的描写和具体的例子展现出来，让我能够感受到那种朴素而深刻的智慧。我设想，书中或许会讲述关于部落的领袖、智者，以及他们如何将世代积累的经验，以口述、神话、传说等形式，传递给下一代。我希望这本书能带我走进一个充满智慧和生命力的世界，让我重新审视我们现代文明中可能已经丢失的某些宝贵的东西。
评分《Tribal Knowledge》这本书名，让我联想到那些隐藏在集体记忆深处的智慧，那些不经由正式教育体系，却在社会群体中悄然流传的精髓。我期待，书中能够深入剖析这种“部落知识”的形成机制，探究它是如何在大大小小的社群中，以一种近乎本能的方式，得以维系和发展。我设想，作者会通过大量的田野调查和案例研究，展示不同文化背景下，这种隐性知识的独特表现形式。或许是关于某个游牧民族的星象导航术，又或者是某个渔村的潮汐预测秘诀，这些知识，往往蕴含着对自然规律的精准把握，以及对生存环境的深刻洞察。我好奇的是，这些知识的传递过程是怎样的？是通过言传身教，还是通过某种约定俗成的仪式？我希望书中能够详细描述这些细节，让我能够感受到那种人与人之间，以及人与自然之间，基于共享经验而建立的深层连接。我期待这本书能够挑战我们对“知识”的狭隘理解，让我们认识到，除了书本和课堂，还有无数种形式的智慧，存在于我们的生活之中，等待我们去发掘和传承。我希望这本书能够引发我对自己所处社群中“部落知识”的思考，以及我们如何才能更好地将其发扬光大。
评分《Tribal Knowledge》这个书名，立刻触动了我内心深处对“根源”和“归属”的探索。我期待，这本书能够引领我走进那些古老而神秘的社群，去了解他们是如何在与自然共生的环境中，发展出独具特色的生存智慧和文化传承。我预设，书中会涉及大量关于不同民族的神话传说、民间故事，以及他们世代相传的生产技能和生活习俗。我希望能够从中感受到那种朴素而深刻的哲学思想，以及他们对宇宙万物运行规律的独特理解。我好奇的是，这些“部落知识”是如何在口耳相传中得以保存和演变的？它们是否也曾经历过危机和挑战？我希望作者能够详细描绘这些传承的过程，让我体会到那种跨越时空的文化韧性。我期待这本书能够带给我一种深刻的共鸣，让我重新审视人类文明的多样性，并思考在快速变化的现代社会中，我们如何才能更好地传承和发扬那些宝贵的“部落知识”。
评分当我看到《Tribal Knowledge》这个书名时，脑海中立刻涌现出一种关于“潜规则”和“心领神会”的联想。我猜测，这本书并非仅仅关注那些显性的、被文字记载下来的知识，而是更侧重于那些隐藏在行为模式、文化习俗以及人际互动中的隐性智慧。我期待，作者能够以一种近乎人类学家的细致观察，去解构不同社群中，“部落知识”是如何悄然形成并发挥作用的。我设想，书中会充斥着大量鲜活的案例，描述人们如何在特定的社交场合，凭借一种直觉性的判断，做出最恰当的反应；或者，在某个团队面临困境时，如何依靠长久以来形成的默契，迅速找到解决方案。我好奇的是，这些“部落知识”的形成，是否与社群成员的共同经历、情感纽带，以及彼此间的信任程度息息相关？我希望作者能够深入探讨这些非物质的因素，让我感受到那种深植于社群内部的独特生命力。我期待这本书能够为我打开一扇新的窗户，让我能够以一种更深邃的眼光，去审视我们身边无处不在的“部落知识”，并思考如何更好地理解和运用它。
评分Upon encountering the title "Tribal Knowledge," I was immediately drawn to the idea of inherent, instinctual understanding that arises from collective experience within a group. I envision this book as a profound investigation into the origins and manifestations of such knowledge, exploring its deep roots in human history and its diverse expressions across various cultures. I anticipate a rich exploration of how communities, through shared challenges and triumphs, have developed sophisticated systems of understanding that are crucial for their survival and flourishing. My expectation is that the narrative will be filled with captivating accounts of how this knowledge is communicated, not just through words, but through actions, traditions, and the very essence of communal being. I am keen to learn about the mechanisms that ensure the continuity of this knowledge across generations, highlighting the adaptability and resilience inherent in such systems. The book, I suspect, will offer a compelling perspective on the interconnectedness of individuals within a group and the profound influence of shared wisdom on the collective psyche. It may also encourage a reevaluation of what truly constitutes intelligence and how it is cultivated within the rich tapestry of human societies.
评分The title "Tribal Knowledge" immediately sparked my curiosity about the unspoken rules and implicit understandings that govern human interaction within specific groups. I imagine the book will be a deep exploration of how communities, whether defined by geography, shared interests, or cultural heritage, develop their own distinct systems of knowledge that are not always explicitly articulated. I anticipate a rich tapestry of examples showcasing how this "tribal knowledge" influences decision-making, problem-solving, and the very way individuals perceive and navigate their social realities. My hope is that the author will illuminate the processes by which this knowledge is acquired, internalized, and passed on, emphasizing the role of observation, imitation, and emotional connection in its perpetuation. I am particularly interested in understanding how this form of knowledge contributes to a sense of belonging and collective identity. The book, I believe, will offer valuable insights into the enduring human need for community and the powerful, often invisible, forces that bind us together. It may also prompt reflection on how the erosion of such knowledge in contemporary society impacts our understanding of ourselves and our place in the world.
评分我超迷咖啡那阵看的，还是很有可读性
评分我超迷咖啡那阵看的，还是很有可读性
评分我超迷咖啡那阵看的，还是很有可读性
评分我超迷咖啡那阵看的，还是很有可读性
评分我超迷咖啡那阵看的，还是很有可读性
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