War in the Boardroom pdf epub mobi txt 電子書 下載 2024


War in the Boardroom

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Al Ries
Collins Business
2009-03-01
304
USD 26.99
Hardcover
9780061669194

圖書標籤: 營銷  管理  企業戰略   


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发表于2024-10-06

War in the Boardroom epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

War in the Boardroom epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

War in the Boardroom pdf epub mobi txt 電子書 下載 2024



圖書描述

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

War in the Boardroom 下載 mobi epub pdf txt 電子書

著者簡介

艾·裏斯,裏斯夥伴主席,定位之父,營銷史上的傳奇大師,全球最頂尖的營銷戰略傢。2008年,作為營銷戰略領域的唯一入選者,艾·裏斯與管理學之父彼得·德魯剋、GE前CEO傑剋·韋爾奇一起並列美國《廣告時代》評選的“全球十大頂尖商業大師”,目前,艾·裏斯專門輔導全球500強企業如微軟、寶潔、GE等營銷戰略。


圖書目錄


War in the Boardroom pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

Korean Version.

評分

Korean Version.

評分

Korean Version.

評分

Korean Version.

評分

Korean Version.

讀後感

評分

Chapter 1: Reality vs. Perception Management deals in reality. Facts, figures, charts and numbers. Management acknowledges the importance of perception, but believes that perception is just a reflection of reality. If you change the reality, you change the...  

評分

1.左脑思维的管理派执行官,右脑派营销执行官 2.主导一个品类,这才是营销策划真正的目标,一个无法主导品类的品牌通常是一个弱势品牌。 红牛主导了能量饮料的品类,星巴克主导了高端咖啡店品类,谷歌主导了搜索引擎品类,美体小铺(The Body Shop)主导了自然化妆品品类,全...  

評分

书中讨论的左脑和右脑的战争,确是广泛的存在,但结局并不总是一边倒。公司老总对于公司气质的影响是很大的,而老板很少是管理派出身的。所以我所服务过的公司往往是营销派压得管理派喘不过气来。而现在的公司解决方法就是让管理派去一线实践和交流,显然收效不明显。因为...  

評分

Chapter 1: Reality vs. Perception Management deals in reality. Facts, figures, charts and numbers. Management acknowledges the importance of perception, but believes that perception is just a reflection of reality. If you change the reality, you change the...  

評分

《董事会里的战争》,继《广告的没落,公关的崛起》后,AL RIES又一本横空出世的营销巨著。用左脑、右脑不同的思维模式,开篇概论,引经据典的说明了25个管理派和营销派之间大相径庭的判断标准。而这两种思维模式引发的决策直接关系到一个品牌的成功及没落。 AL RIES...  

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