Copywriting pdf epub mobi txt 電子書下載 2024

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Mark Shaw

Laurence King Publishers

2009-3-2

216

GBP 17.95

Paperback

9781856695688

圖書標籤: PR 文案廣告傳媒廣告文案 marketing communication Design

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发表于2024-12-24

Copywriting epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Copywriting pdf epub mobi txt 電子書下載 2024

圖書描述

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.

Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.

Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

Copywriting 下載 mobi epub pdf txt 電子書