Copywriting pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Mark Shaw

Laurence King Publishers

2009-3-2

216

GBP 17.95

Paperback

9781856695688

图书标签: PR 文案广告传媒广告文案 marketing communication Design

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发表于2024-11-22

Copywriting epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Copywriting pdf epub mobi txt 电子书下载 2024

图书描述

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.

Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.

Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

Copywriting 下载 mobi epub pdf txt 电子书