Qualitative Market Research: A Comprehensive Guide (Paperback) pdf epub mobi txt 电子书下载 2024

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Dr. Hy Mariampolski

Sage Publications, Inc

August 21, 2001

328

$ 97.18

9780761969457

图书标签: 营销用户研究定性研究

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发表于2024-12-29

Qualitative Market Research: A Comprehensive Guide (Paperback) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Qualitative Market Research: A Comprehensive Guide (Paperback) pdf epub mobi txt 电子书下载 2024

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Review

"It is the ultimate training guide, mixing scholastic rigor with a very readable style, geared to serve as an encyclopedic reference." -- Anne Ward "... a comprehensive survey of the topic ... a complete resource and a fundamental yet creative cookbook ... Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way... It will be very interesting to those who wish to work in marketing, advertising, or research." -- Journal of Advertising Research

". . . a comprehensive survey of the topic . . . a complete resource and a fundamental yet creative cookbook . . . Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way. . . . It will be very interesting to those who wish to work in marketing, advertising, or research."

-- Review

Qualitative Market Research: A Comprehensive Guide (Paperback) 下载 mobi epub pdf txt 电子书