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Data Mining and Market Intelligence for Optimal Marketing Returns pdf epub mobi txt 電子書下載 2024

Data Mining and Market Intelligence for Optimal Marketing Returns

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Susan Chiu

Butterworth-Heinemann

2008-06-05

280

USD 65.95

Hardcover

9780750682343

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发表于2024-11-07

Data Mining and Market Intelligence for Optimal Marketing Returns epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Data Mining and Market Intelligence for Optimal Marketing Returns epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Data Mining and Market Intelligence for Optimal Marketing Returns pdf epub mobi txt 電子書下載 2024

圖書描述

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

* Provides a dual treatment of market research and data mining

* Uses a how-to approach for professionals with illustrative case studies in addition to theory

* Includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure

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