Online and off, David and Tom Gardner have demonstrated that Fools and their money are not soon parted...that if you use the brothers investment principles you can beat the market and have lots of fun doing it! They have taught millions how to get started investing Foolishly, which means doing it yourself, free of the fees and worries that Wall Street s Wise Men have been imposing on people for the better part of the past century.The Gardners revolution is a multimedia explosion, coming at you through their Web site (www.fool.com), their syndicated newspaper column, and their national radio show. But it has its foundation in their books, all three of which have been national bestsellers. Wherever you find them, though, they re running a revolution where YOU are the winner, and the only losers are the once-vaunted Wall Street suits.The Motley Fool s Rule Breakers, Rule Makers contains two wholly original investment approaches. They are the very approaches that David and Tom use with their own money, in their own market-crushing portfolios that they manage in front of their online customers. David s approach, investing in Rule Breakers, focuses on upstart businesses that take their industries by storm, breaking all the conventions of their industries and changing the rules of the game. Recent Rule-Breaking examples are companies such as America Online or Amazon.com, David s two best investments, but they also include Wal-Mart at its outset, Starbucks, and the biotech giant, Amgen. These are high-risk, high return companies that have defied traditional valuation on their way to astronomical investment returns. Here, David lays out the six attributes that all Rule Breakers share as he helps investors prepare to harpoon the next big fish.As a Rule Breaker matures, it enters a middle stage, becoming what the Gardners call a Tweener. Tweeners have one of two mutually exclusive destinies. The best achieve sufficient speed, size, efficiency, and scope to begin making the rules for their industry. These are the Rule Makers, which are like legalized monopolies. Those that fail at this will eventually vanish from the business landscape, and the treatment they receive from the stock market is rough if not deadly.After teaching you how to avoid these, Tom s section lays out the four principles shared by all Rule Makers, stocks that offer the opportunity to reap royal returns over long periods of time. Historically, Rule Makers such as Coca-Cola, General Electric, Microsoft, Intel, and the Gap have whomped on the stock market averages for years and years. These stocks lay the foundation for a lifetime of profitable investing, and Tom puts his mouth where his money is, guiding you toward finding and understanding Rule Makers.Thus, this latest Motley Fool book is a stock-picking guide that teaches you how to locate the best investments available in today s public markets: the Rule Breakers and the Rule Makers. You can make a lot of money investing in either, but those who buy Rule Breakers and hold them all the way through Rule Maker status will make the most money of all. This book is practical, rewarding, very funny, and, above all, revolutionary. The goal of The Motley Fool and the Gardners has always been to "educate, amuse, and enrich" and this book will succeed at all three.
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从结构上来看,这本书的编排简直是一次教科书级别的“解构”过程。它不是按照传统的时间顺序或者行业划分来介绍股票,而是完全围绕着“规则”这个核心概念展开。它首先定义了什么是旧规则(那些大家默认的成功公式),然后用大量篇幅展示了这些规则是如何被那些不按常理出牌的创新者所打破的。我发现,很多我以前觉得理所当然的投资逻辑,在这本书里都被置于显微镜下进行了无情的审视。比如,关于“规模不等于壁垒”的论述,作者用几个跨界并购的案例清晰地展示了巨头是如何被小而精的颠覆者击败的。这本书的价值在于它提供了一个强大的思维模型:永远质疑现状。这不仅仅适用于股票市场,对于任何商业决策都同样适用。它训练的不是记忆力,而是批判性思维。我合上书的时候,脑海里充斥的不是具体的股票代码,而是一系列待检验的假设和需要重新评估的行业前提。对于那些想要超越普通散户水平,真正理解商业世界运行底层逻辑的读者来说,这本书提供的思维训练价值远超其字面上的选股技巧。
评分这本书的叙事风格,我只能用“肆无忌惮”来形容。它不像很多投资书籍那样小心翼翼、生怕说错话,而是充满了强烈的个人色彩和毫不掩饰的观点输出。这种坦率让人耳目一新,也确实增加了阅读的趣味性。我特别喜欢作者们在描述自己犯错经历时的坦诚,没有人是神,书里坦诚地展示了他们早期是如何被市场教训的,正是这些教训,才打磨出了他们后续的“破局”之道。这种真实感比任何完美的理论都要更有说服力。它让我意识到,投资的本质就是对不确定性的管理,而不是对确定性的追求。虽然书名中带有“Foolish”(愚者)的字样,但内容逻辑之严密,逻辑链条之清晰,完全颠覆了“愚蠢”这个词在我心中的固有印象。它更像是在说,世人皆为追逐短期利益的聪明人,而真正的智慧在于洞察长期价值,这需要一种近乎“愚笨”的坚持。如果你期待一本轻松愉快的读物,这本书可能略显“硬核”,但如果你渴望深度思考,它绝对能提供足够多的刺激点让你反复咀嚼。
评分这本书简直是投资界的清流!我向来对那些故作高深的金融术语感到头疼,市面上那些动辄上百页、充斥着复杂模型和晦涩理论的投资书籍,翻开没几页我就想打瞌睡。然而,这本《The MOTLEY FOOLS RULE BREAKERS, RULE MAKERS》完全不同,它用一种极其接地气、甚至带着点戏谑的口吻,把看似遥不可及的选股逻辑掰开了揉碎了讲给你听。我尤其欣赏作者那种“挑战权威”的态度,他们似乎并不把华尔街那些所谓的“精英”放在眼里,而是鼓励普通投资者要有自己的判断力,去打破那些陈旧的、已经不适用的“规则”。读这本书的过程,就像是和一位经验丰富、幽默风趣的老朋友坐在咖啡馆里聊天,他一边给你讲着自己是如何在股市里摸爬滚打学到真本事的,一边还不忘提醒你哪些是陷阱,哪些是真正的宝藏。特别是关于“护城河”的阐述,完全没有那种生硬的教科书味,而是通过一系列生动的案例,让你瞬间领悟到一家公司真正的长期价值所在。这本书成功地将复杂性降维,让即便是股市新手也能迅速建立起一套有逻辑的投资框架,而不是盲目跟风。对于那些厌倦了传统金融说教的人来说,这本书无疑是一剂强心针,它让你相信,成为一个成功的投资者,需要的可能不是MBA学位,而是一颗敢于质疑的心和清晰的头脑。
评分说实话,我期待这本书能带来一些颠覆性的视角,但读完之后,我感觉它更像是一份精心整理的“反向操作指南”。它并没有试图教你如何预测明天股市的涨跌——毕竟,如果有人真能做到,他也不会写书了——而是着重强调了那些被市场过度关注和错误定价的领域。作者们似乎对“共识”这个词深恶痛绝,他们用大量的篇幅论证了为什么当所有人都看好某只股票时,你反而应该警惕。这种“逆向思维”的培养是这本书最核心的价值。我印象非常深刻的是其中关于“管理层激励”的分析部分,作者们没有停留在阅读财报上的数字游戏,而是深入挖掘了管理层薪酬结构背后的潜在动机,这让我对如何评估一家公司的治理结构有了全新的认识。这本书的行文节奏非常快,几乎没有一句废话,每一个段落似乎都在为下一个论点铺垫。对于我这种喜欢快速吸收信息、追求实战效果的读者来说,这种高密度的信息传递是极其高效的。它不是一本能让你一夜暴富的书,但它绝对能帮你建立起一套经得起市场周期考验的、独立思考的筛选体系,让你在信息洪流中保持清醒。
评分阅读体验上,这本书的“节奏感”掌握得非常好,它就像一首精心编排的交响乐,有高潮迭起的分析,也有相对平缓的哲学思考穿插其中。令人印象深刻的是,作者似乎非常擅长从看似无关的领域汲取灵感,比如他们会引用一些历史典故或者生物学的进化论来类比市场竞争,这极大地拓宽了我的视野。我感觉自己不是在读一本金融读物,而是在参与一场关于“生存与适应”的宏大讨论。书中对于“创新溢价”的探讨尤为精辟,它将创新不仅仅视为一个技术名词,而是一种持续的、需要投入成本才能维持的心态和战略。这本书的语言风格变化多端,时而像一个哲人般深沉,时而又像一个街头演说家般充满激情,这种变化避免了长篇论述可能带来的单调感。我敢说,这本书对于建立投资的“世界观”具有里程碑式的意义。它没有给我一个现成的答案,而是给了我一套更锐利的工具,让我自己去寻找那些隐藏在表象之下的、真正能够穿越周期的长期赢家。
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