圖書標籤: 互聯網 商業 互聯網公司 美國 INTERNET IG Non-fiction Audible
发表于2024-11-22
No Filter pdf epub mobi txt 電子書 下載 2024
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
Sarah Frier reports on social media companies for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter: The Inside Story of Instagram is her first book.
身為ig重度用戶,當看到這本書,第一個用戶、員工、post、filter如何誕生時真的很激動。ig誕生首先是順應瞭移動端的時代,投資者無數次提到這是第一個特意為手機端設計的産品。其次創始人品位好到不行,第一批用戶也是twitter上審美品位好的設計師們,為産品定調。第三,從開始就有很多貴人的幫助(尤其是JackDorsey).印象很深的有當Bieber 團隊去要pay的時候Kevin勇敢拒絕。twitter和fb之間選瞭fb的原因,主要是fb給Kevin更多的自由空間發展(一開始)以及fb擁有一流工程師團隊,之後跟fb之間的博弈其實是零和遊戲。ps:這本書很好的解釋瞭為什麼會有抖音,以及,去哪找一個依然真情的Jack Dorsey啊!!
評分【年度推薦】完整講述瞭Kevin和Mike創辦Instagram到離開公司的故事。關於如何創辦一傢超快速增長的公司,Instagram如何在被收購之後仍然堅持自己的價值觀,同時應對Snapchat帶來的威脅,以及復雜的FB內部人事鬥爭。之前沒有關注過Instagram相關的這一段故事,沒想到Zuckerberg會因為擔心養子Instagram蠶食自己長子Facebook的份額,做齣瞭這麼多我覺得很大程度是基於自己情緒和驕傲的決定。
評分【年度推薦】完整講述瞭Kevin和Mike創辦Instagram到離開公司的故事。關於如何創辦一傢超快速增長的公司,Instagram如何在被收購之後仍然堅持自己的價值觀,同時應對Snapchat帶來的威脅,以及復雜的FB內部人事鬥爭。之前沒有關注過Instagram相關的這一段故事,沒想到Zuckerberg會因為擔心養子Instagram蠶食自己長子Facebook的份額,做齣瞭這麼多我覺得很大程度是基於自己情緒和驕傲的決定。
評分【年度推薦】完整講述瞭Kevin和Mike創辦Instagram到離開公司的故事。關於如何創辦一傢超快速增長的公司,Instagram如何在被收購之後仍然堅持自己的價值觀,同時應對Snapchat帶來的威脅,以及復雜的FB內部人事鬥爭。之前沒有關注過Instagram相關的這一段故事,沒想到Zuckerberg會因為擔心養子Instagram蠶食自己長子Facebook的份額,做齣瞭這麼多我覺得很大程度是基於自己情緒和驕傲的決定。
評分Instagram傳。纔知道ins的創始人和紮剋伯格還有推特有這麼多故事,他個人喜歡藝術和高品質産品,所以對ins的調性要求比較高。美國社交網站:臉書、推特、Snapchat和ins,有很微妙的競爭關係,被並購後還是遇到瞭與主應用之間的矛盾。ins在國內缺乏對標,照片版的微博或者抖音吧,但本書非常值得一讀,裏麵講瞭産品設計、算法改變、社區運營等種種問題。
1 想做大的话,产品驱动一定要是universal的 2 大部分人都是肤浅的无聊的庸俗的,不愿意延迟满足的,但是不可否认的是,能够迎合这类的人的产品是会更受欢迎的,更容易盈利的,因为基数太大了,而且多巴胺提供的兴奋,刺激与及时满足是只能被自我训练和自我控制给克服的,但是...
評分周末读了Sarah Frier写的,讲Instagram创业故事的新书No Filter。这本书被誉为“Social Network”的续篇,因为里面也描述了大量Mark Zuckerberg和Instagram之间的复杂故事。看完之后觉得Instagram的早期创业故事很典型,和大家分享一下。 创始人Kevin Systrom 83年出生,父母分...
評分1 想做大的话,产品驱动一定要是universal的 2 大部分人都是肤浅的无聊的庸俗的,不愿意延迟满足的,但是不可否认的是,能够迎合这类的人的产品是会更受欢迎的,更容易盈利的,因为基数太大了,而且多巴胺提供的兴奋,刺激与及时满足是只能被自我训练和自我控制给克服的,但是...
評分周末读了Sarah Frier写的,讲Instagram创业故事的新书No Filter。这本书被誉为“Social Network”的续篇,因为里面也描述了大量Mark Zuckerberg和Instagram之间的复杂故事。看完之后觉得Instagram的早期创业故事很典型,和大家分享一下。 创始人Kevin Systrom 83年出生,父母分...
評分1 想做大的话,产品驱动一定要是universal的 2 大部分人都是肤浅的无聊的庸俗的,不愿意延迟满足的,但是不可否认的是,能够迎合这类的人的产品是会更受欢迎的,更容易盈利的,因为基数太大了,而且多巴胺提供的兴奋,刺激与及时满足是只能被自我训练和自我控制给克服的,但是...
No Filter pdf epub mobi txt 電子書 下載 2024