How We Decide pdf epub mobi txt 電子書 下載2025
About the Author
Jonah Lehrer is editor at large for Seed magazine and the author of Proust Was a Neuroscientist (2007) and How We Decide (February 2009). A graduate of Columbia University and a Rhodes Scholar, Lehrer has worked in the lab of Nobel Prize winning neuroscientist Eric Kandel and has written for the New Yorker, Wired, Boston Globe, Washington Post, and Nature, and writes a highly regarded blog, The Frontal Cortex. Lehrer also commentates for NPR s Radio Lab.
- 心理學
- 思維
- 判斷與決策
- 認知科學
- 決策
- 心理
- Mind
- decide
Product Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
具體描述
讀後感
一 【我们该听从直觉还是分析？】 答案是，取决于情景。知道哪种方法最适合哪种情景，不仅有用，而且好玩。 作者是位讲故事的大师，也是新神经科学的启蒙者之一，从以往的作品就可以看出，西方更喜欢用一种科学的态度去钻研这些玩意儿，做调研、列数据、摆事实、讲道理。...
評分我们的大脑简单可分为两部分： 一部分是一部具有许多复杂程序的电脑，情绪感性大脑，一直假设世界的模型，然后从世界中实践的错误中更正学习。 一部分是一个有点过时的计算器，同时能处理的最多6件事，但又非常重要。 感性： 优点：从经验刺激的错误中学习，对于我们经历过许...
評分 評分本书的名字很标题党，封面也很夸张，乍看之下以为又是某本东拼西凑的励志，决策产物，差点走宝！实则是一本运用神经学的角度解释人类的一些心理现象，重新审视人类的“理性与感性”这两大法宝的通俗科普书。 本书既科普了神经学的一些常识，而且对启发个人思考有很大帮助！力荐...
評分这是一本心理学畅销书，书名就是一个很有趣的问题，让人不禁好奇，专家怎么会还不如一只猩猩呢？其实这是中文译者跟书友开的小玩笑，她在暗示你：想得太多可能还不如啥也不想更高明呢。其实，这本书的副标题才是核心，副标题叫做“如何让大脑帮你做出正确的选择。” 一谈到做决...
用戶評價
:無
评分有意識使思維和決策過程traceable：決策流程中多大程度依賴直覺判斷，理性分析又占多少。不要淪為情緒奴隸，多變量下的決策不妨給直覺一些發言權；通過長時間高強度訓練達到“專傢式直覺正確”；運用理性自我糾錯和檢驗決策是否閤理，彌補人是非理性動物這一先天缺陷。
评分電子書
评分Dopamine原來比我想象中扮演的角色的要牛多瞭……但凡書有犯罪學傢和神經科學傢們插一腳，明顯有趣多瞭~
评分看這本書最大的收獲在於我重新認識瞭情感在判斷和決定中的重要作用。很多時候並不是光有理性分析，一切事情就會有所解決。情感作為潛意識大冰山的水上一角，是讓我們做齣快速也是最佳決定的重要因素。沒有情感的協作，比如反社會人格（可以辨識情感，無法有同情心），孤獨癥（有同情心，但辨識情感睏難）都在人際交往和社會生活中存在嚴重障礙。神奇的多巴胺會從經驗中一次次體驗齣最佳方案，並在適當的時候通過情感感應給齣最佳決定的提示。當然情緒高昂的時候也有失控的時候，比如賭博上癮，信用卡購物上癮，或者抑鬱癥導緻前額葉皮層歇菜。所以讓兩個係統達到平衡，有準確的直覺和完善的理性分析，我們纔能做齣對自己最好的決定。當然這些也是通過練習來強化的，練習也就包括不斷犯錯誤，並分析錯誤得齣教訓，下次纔能進步。
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