For a COml~;tny vh<>s~， ob.jc ctb+ ~， is to ~voxv and dNet sil~，"<br >tue l)ase of" its l)usin~+ss， n~ xx prodlwt d~ vuh>pnwnt ~tlmost<br >alxvavs st+~+ms to l+t+ th~+ h ust of thr~，t+ evi]~. It is a ~>od<br >ch ul m~>t+e fitmiliar tb.-tn l+r~uwhin~ oilt into totally new<br >[+usint sses. And most of tlw tim~ it is fitmtwiullv， l~+~ully，<br >and or~aniz+ttiona Iv h_，ss li>rmidul>h， titan m~+r~~w ~tud ~t~ -<br ><luisition. Y~ t familiar or not. litillu ~， ratht r than sttcct sx is<br >implicit in the iutro(luctioll of nt w l)ro(hwts m~d st+rx i~ cs.<br >It has l)~+c.om~+ som~+thinz of+ :t Zum~+ to Sl)~+culat<+ on thc+<br >ntte uf n(+ ~v product [itihu+u at fi+~，urt s r~tnzin~， unvvcl1(+r(+<br >ti om 90 p~+rcetlt dowuxvar~l+ dup~ ndin~ on tht+ ch+wqoper s<br >definition of"new+ product，+~ :rod "titihu e."， Bllt persist-<br >cut itlqttir) makes it seenl ~:It+at that somewh~re l)etween<br ><m~ -l+om th and one-third ol+ ntajor new l)rOdttcts m-<br >tto~h~ced ov~w the past [ix~ vc ars huv~ udtnitt~+dlv titiled to<br >muut ttwir devulol)t，rs" ob.it+ctiv~ s， ttow many other in-<br >nuvative 1)roduct or service， con~，t，i)ts full in the crt atiw~ or<br >twahuttive starts-or nt ver makt" it out of t~ st murketin，~--<br >is unktiowal>h，， In most ot tht，s~+ c;ts~ s ~f titilure， tlw mujor<br >r~ ason ac knowh d~ud l>v tht ir dt，vt，lol)~，rs is virtttullv tht <br >sutne: i~+adcquatc apI. ai，sal ~![" flu mmkct， which has I)rt-<br >