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Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto–vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy–to–follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer–centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Save $25 on Google AdWords with coupon included in the book Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
具體描述
讀後感
很有操作指导意义。 归纳的要点很多，比LP optimization那本书讲的详细多了。 more char, more char
評分很有操作指导意义。 归纳的要点很多，比LP optimization那本书讲的详细多了。 more char, more char
評分很有操作指导意义。 归纳的要点很多，比LP optimization那本书讲的详细多了。 more char, more char
評分很有操作指导意义。 归纳的要点很多，比LP optimization那本书讲的详细多了。 more char, more char
評分很有操作指导意义。 归纳的要点很多，比LP optimization那本书讲的详细多了。 more char, more char
用戶評價
草草翻瞭翻，沒什麼價值。理論部分太蜻蜓點水。實操部分，嗬嗬，Google Web Optimizer 已經沒瞭，被整閤成 Google Analytics Experiment 瞭⋯⋯ 後麵還有一大堆具體哪些屬性可以用來 AB 的充篇幅的東東。
评分草草翻瞭翻，沒什麼價值。理論部分太蜻蜓點水。實操部分，嗬嗬，Google Web Optimizer 已經沒瞭，被整閤成 Google Analytics Experiment 瞭⋯⋯ 後麵還有一大堆具體哪些屬性可以用來 AB 的充篇幅的東東。
评分草草翻瞭翻，沒什麼價值。理論部分太蜻蜓點水。實操部分，嗬嗬，Google Web Optimizer 已經沒瞭，被整閤成 Google Analytics Experiment 瞭⋯⋯ 後麵還有一大堆具體哪些屬性可以用來 AB 的充篇幅的東東。
评分草草翻瞭翻，沒什麼價值。理論部分太蜻蜓點水。實操部分，嗬嗬，Google Web Optimizer 已經沒瞭，被整閤成 Google Analytics Experiment 瞭⋯⋯ 後麵還有一大堆具體哪些屬性可以用來 AB 的充篇幅的東東。
评分草草翻瞭翻，沒什麼價值。理論部分太蜻蜓點水。實操部分，嗬嗬，Google Web Optimizer 已經沒瞭，被整閤成 Google Analytics Experiment 瞭⋯⋯ 後麵還有一大堆具體哪些屬性可以用來 AB 的充篇幅的東東。
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