Fashion Brands pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Mark Tungate

Kogan Page

2008-9-1

272

USD 39.95

Hardcover

9780749453053

图书标签: Fashion luxury 服装设计奢侈品 English Brand 研一上买手

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发表于2024-11-22

Fashion Brands epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Fashion Brands pdf epub mobi txt 电子书下载 2024

图书描述

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

Fashion Brands 下载 mobi epub pdf txt 电子书