Do You Matter? How Great Design Will Make People Love Your Company pdf epub mobi txt 電子書下載2025

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羅伯特·布倫納 Robert Brunner，作為工業設計師，羅伯特·布倫納是高科技領域的標誌性人物。他曾為蘋果公司的首席設計師，蘋果工業設計部門的創立者。他在蘋果公司擔任工業設計主管時，他創立瞭工業設計小組 Industrial Design Group，開發瞭世界上第一款平闆電腦蘋果Newton，以及奠定瞭如今筆記本電腦標準 PowerBook。同時，他還是 Mac 電腦，即 iMac 的前身的發明者。之後，他又設計瞭第一款 Kindle。

出版者:FT Press

作者:Robert Brunner

出品人:

頁數:256

译者:

出版時間:2008-08-22

價格:USD 24.99

裝幀:Hardcover

isbn號碼:9780137142446

叢書系列:

圖書標籤:

Design
設計
UX
界麵
藝術
方法論
公司戰略
UI

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More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

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評分☆☆☆☆☆

作者把一个PPT拓展成了一本书......逻辑混乱，没有实质内容，提炼出来理应如下：题目：好设计就是制作好的用户体验【P1】Defining Design——设计意味有意识地经营产品与大众的每个互动点。【P2】Defining Good Design——好设计如同空气，是潜意识中呼之欲出的情绪体验...

評分☆☆☆☆☆

《至关重要的设计》是今年备受推崇的一本新书，作者是曾担任苹果首席设计师的罗伯特·布伦纳。他创作的《至关重要的设计》一书，旨在打通设计与体验的联系，进而让企业与客户建立了共赢的价值关系。在温饱尚未解决的年代，人们关心的如何解决温饱问题，对于已有产品的选择十...

評分☆☆☆☆☆

首先，这个人在国外以前就一直被吐槽，没设计出什么好的东西，比如Newton，比如Kindle 1代。国外早就质问过为什么Kindle 1那么难看。链接如下： http://venturebeat.com/2011/09/30/kindle-blackberry-influence/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%...

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原本以为是一本讲图文设计或者说是工业设计的书。作者顶着苹果公司首席设计师的光环出书，不免令人心之向往。再加上雷军推荐（话说现在雷布斯真的是到处荐书），顿时感觉应该是一本高价值读物。直到阅读当下，才感觉内容大半是空洞和套话，几次想作罢，但还是硬着头皮读完了。 ...

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文Shirleysays 如果你读过《至关重要的设计》，有一点会令你记忆深刻，就是书中提了太多次乔布斯和他的传奇苹果。苹果太成功了，以至于作者罗伯特.布伦纳实在找不出一个更好的例子来说明，关注客户体验是缔造苹果传奇的关键，何况他还是苹果前首席设计师，苹果工业设计部门的...