DAVID KELLEY is the founder of IDEO, one of the world's leading innovation and design firms, as well as the creator of the d.school at Stanford University.
TOM KELLEY is the managing director of IDEO, and the author of the
bestselling The Art of Innovation and The Ten Faces of Innovation.
A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrtiave that draws on countless stories from their work at IDEO and with many of the world's top companies and design firms, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, allow us to think outside the box in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
说实话,创新力这事儿已经是老生常谈,自信嘛,对于国人来说也已然不新鲜。从夜郎自大到小小自卑,到今天的中国人开始努力一步步的重拾自信,只是对于创新,中国好像一直都不自信。 打开百度,输入创新。得到的答案是:创新是指:以现有的思维模式提出有别于常规或常人思路的见...
评分 评分 评分 评分书籍名称:《创新自信力》 【阅读感受】 作者凯利兄弟运用他们在IDEO和斯坦福大学设计学院工作过程中的实例,向我们展示了解决问题时应如何发掘创意源泉与想象力,并透露了释放我们蕴而未发的创意火花的具体策略。他们解释说,创意和创新能力如同肌肉,越用越强劲。《创新自信...
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