Customer Relationship Management pdf epub mobi txt 電子書 下載 2024


Customer Relationship Management

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Brown, Stanley A. 編
Wiley
2000-05-30
376
USD 45.95
Hardcover
9780471644095

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发表于2024-11-24

Customer Relationship Management epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Customer Relationship Management epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Customer Relationship Management pdf epub mobi txt 電子書 下載 2024



圖書描述

There is no doubt that in today's business environment, it is becoming increasingly difficult to manage customer relationships profitably. In response, most major organizations have embraced CRM as the way of the future and have invested millions of dollars in CRM technology and processes. But the hard fact is that, inadvertently, most CRM initiatives fail, crashing upon the rocks of duplicated effort, incompatible business solutions, wasted investment, and an increasingly inconsistent customer experience. But it does not need to happen this way. CRM can indeed be a powerful strategy, but knowing what

it is and what it can do is simply not enough. That's where Performance Driven CRM comes in. It goes beyond what CRM is and what it can do for your organization, and offers a proven approach that shows clearly and quantifiably how to accomplish your CRM vision. But it doesn't stop there. Performance-Driven CRM:

- Ensures that your CRM vision becomes reality and fosters

a cycle of continuous improvement.

- Delivers the skills needed to identify when customer

expectations change and how to respond to them.

- Describes the three critical performance programs

necessary to ensure enterprise-wide CRM.

- Provides a performance management program that

measures and monitors customer needs, organizational competencies, and quality service.

- Offers highly practical, hands-on, and proven tools for measuring and monitoring CRM initiatives: checklists, quizzes, work steps, planning templates, and more.

- Features case studies and best practices from organizations including FedEx, Marriott, DuPont, Honeywell, Nortel

Networks, Capital One, Radio Shack, and Sears. Performance Driven CRM provides what has been missing up until now from the world of CRM: standards of performance and a balanced scorecard approach for your customer care initiatives. Performance Driven CRM keeps your CRM vision relevant, alive, and achievable, enabling you to drive successful and lasting CRM change.

Customer Relationship Management 下載 mobi epub pdf txt 電子書

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Customer Relationship Management pdf epub mobi txt 電子書 下載
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