Great IKEA! pdf epub mobi txt 电子书下载 2025

简体网页||繁体网页

☆☆☆☆☆

出版者:Marshall Cavendish Limited

作者:Elen Lewis

出品人:

页数:192

译者:

出版时间:2008-07-01

价格:USD 14.95

装帧:Paperback

isbn号码:9781905736164

丛书系列:

图书标签:

design

下载链接在页面底部

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

承接住宅自建房室内改造装修设计免费咨询 QQ：624617358 一级注册建筑师亲自为您回答、经验丰富，价格亲民。无论项目大小，都全力服务。期待合作，欢迎咨询！QQ：624617358

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

IKEA designs dominate homes around the world. It has made design affordable and attainable to the masses. All brands dream of reaching such an integral and accepted place in society and of being indelibly written into people's lifestyles. Unlike the majority of the top international brands, IKEA is not American-owned. This book—now updated and revised—tells the story of IKEA and the magic behind its brand. Elen Lewis examines IKEA language and Swedish provenance as a branding technique; how this non-American brand spread so rapidly across the globe; and how it has become a force for social change. It is rare for a brand to have such an impact on society. Many brands think they do, but they don't. Through its clever branding and product innovation, IKEA has persuaded us that fashion is no longer about what you wear, but how your home is decorated.