Strategic Sport Communication pdf epub mobi txt 电子书下载 2024

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Paul M. Pedersen

Human Kinetics

2007-04-23

408

USD 66.00

Hardcover

9780736065245

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发表于2024-09-22

Strategic Sport Communication epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Strategic Sport Communication pdf epub mobi txt 电子书下载 2024

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"Strategic Sport Communication" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication.

Strategic Sport Communication 下载 mobi epub pdf txt 电子书