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发表于2024-11-14
Favored Flowers pdf epub mobi txt 電子書 下載 2024
Billions of fresh-cut flowers are flown into the United States every year, allowing Americans to choose from a broad array of blooms regardless of the season. "Favored Flowers" is a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York metropolitan area. In an ethnography filled with roses, orchids, and gerberas, flower auctions, new hybrids, and new logistical systems, Catherine Ziegler unravels the economic and cultural strands of the global flower market. She provides an historical overview of the development of the cut flower industry in New York from the late nineteenth century to 1970, and on to its ultimate transformation from a domestic to a global industry. As she points out, cut flowers serve no utilitarian purpose; rather, they signal consumers' social and cultural decisions about expressing love, mourning, status, and identity. Ziegler shows how consumer behavior and choices have changed over time and how they are shaped by the media, by the types of available flowers, and by flower retailing. Ziegler interviewed more than 250 people as she followed flowers along the full length of the commodity chain, from cuttings in Europe and Latin America to vases in and around New York. She examines the daily experiences of flower growers in the Netherlands and Ecuador, two leading exporters of flowers to the United States. Primary focus, though, is on others in the commodity chain: exporters, importers, wholesalers, and retailers. She follows their activities as they respond to changing competition, supply, and consumer behavior in a market characterized by risk, volatility, and imperfect knowledge. By tracing changes in the wholesale and retail systems, she shows the recent development of two complementary commodity chains in New York and the United States generally. One leads to a high-end luxury market served by specialty florists and designers, and the other to a lower-priced mass market served by chain groceries, corner delis, and retail superstores.
生産、流通、消費,作者野心大得不行,全球價值鏈這個分析框架,聊勝於無。流通中介那章本來可以寫的很精彩,結果仍然流於描述,沒有對話“價值鏈“,消費這章與流通相反,全靠理論概念和二手文獻堆砌,經驗部分支離破碎。
評分雖然全本書沒有談論world system theory,但可以看得很清楚,這是在世界體係理論的關照下完成的田野誌。Ziegler關心的是全球市場,同時她也非常重視曆史變遷,提供瞭從19世紀以來的大圖景。要是對花卉感興趣,看起來就更有意思瞭。在目前practice theory/agency theory依舊占優勢的人類學界,寫這麼一本強調結構的著作,真是很不容易。
評分生産、流通、消費,作者野心大得不行,全球價值鏈這個分析框架,聊勝於無。流通中介那章本來可以寫的很精彩,結果仍然流於描述,沒有對話“價值鏈“,消費這章與流通相反,全靠理論概念和二手文獻堆砌,經驗部分支離破碎。
評分生産、流通、消費,作者野心大得不行,全球價值鏈這個分析框架,聊勝於無。流通中介那章本來可以寫的很精彩,結果仍然流於描述,沒有對話“價值鏈“,消費這章與流通相反,全靠理論概念和二手文獻堆砌,經驗部分支離破碎。
評分雖然全本書沒有談論world system theory,但可以看得很清楚,這是在世界體係理論的關照下完成的田野誌。Ziegler關心的是全球市場,同時她也非常重視曆史變遷,提供瞭從19世紀以來的大圖景。要是對花卉感興趣,看起來就更有意思瞭。在目前practice theory/agency theory依舊占優勢的人類學界,寫這麼一本強調結構的著作,真是很不容易。
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Favored Flowers pdf epub mobi txt 電子書 下載 2024