Museum Management and Marketing pdf epub mobi txt 电子书 下载 2024


Museum Management and Marketing

简体网页||繁体网页
Sandell, Richard (EDT)/ Janes, Robert R. (EDT)
Routledge
2007-4
320
$ 163.85
HRD
Leicester Readers in Museum Studies
9780415396288

图书标签: Museum  博物馆  艺术   


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发表于2024-12-23

Museum Management and Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Museum Management and Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Museum Management and Marketing pdf epub mobi txt 电子书 下载 2024



图书描述

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Museum Management and Marketing 下载 mobi epub pdf txt 电子书

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Museum Management and Marketing pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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最喜欢 can museum be all things to all people 。

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最喜欢 can museum be all things to all people 。

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最喜欢 can museum be all things to all people 。

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最喜欢 can museum be all things to all people 。

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主要看了marketing的章节,就是一堆journal article的汇总,有点老,不过质量很精,时效性这个东西很重要啊!Kotler那个on-going experience model我要用到论文里面!

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Museum Management and Marketing pdf epub mobi txt 电子书 下载 2024


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