图书标签: media 经济学 挺有意思,总结了不少这个行业的规律 媒体 economy GillianDoyle
发表于2024-11-23
Understanding Media Economics pdf epub mobi txt 电子书 下载 2024
Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:
> Explains the fundamental concepts relevant to the study of media economics
> Considers the key industrial quesions facing the media industries today
> Relates economic theory to business practice
> Covers a wide range of media activity - advertsing, television, film, print media and new media
> Looks at the impact of economics on public policy
The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.
This book will be an essential purchase for all students of the media and mass communication.
Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).
导论可读
评分简明清晰。
评分简明清晰。
评分简明清晰。
评分简明清晰。
广告与其说是给消费者做的倒不如说是为了打败竞争对手而做的。虽说企业扩大自己市场影响力上花费了大量资金于广告,但广告真正的影响力远没有等同或是超出对它的投入。 现代的广告对于消费者是没有任何好处的。他们完全操控于不真实的信息中,这样长此以往,消费者就会慢慢对...
评分呵呵,这本书我看的是英文版,不是看而是啃.GILLIAN是我的导师,在英国上了一年学,她教了两门课,第一门就是这个.她的学术水平很高,不过是以英国的传媒产业为核心进行的讨论,基本理论讲的很清楚.但离中国传媒产业实在有点远.
评分 评分还在看这本书 但我实在觉得这本书比较艰深 尤其是书里涉及的经济学知识 没有专门学过的话 比较茫然 看的出 这本书是很讲究系统非常有条理的 几乎每一个章节 都需要另外参考许多资料 以达到触类旁通的效果 复旦的老师不是吃素的 选择这本作为参考书目自然是有道理 能把它啃完了...
评分《理解传媒经济学》的英文原题是《Understanding Media Economics》,书刚拿到手看着题目捉摸了半天,总觉得这中文题目有点拗口,而且有点歧义,自己英文水平有限,也就不枉加改动,乖乖读书算了。本书介绍了现代传媒由于其零边际成本和特殊的市场失灵,而具有的与众不同的经济...
Understanding Media Economics pdf epub mobi txt 电子书 下载 2024