Understanding Media Economics pdf epub mobi txt 电子书下载 2025

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出版者:SAGE Publications Ltd

作者:Gillian Doyle

出品人:

页数:184

译者:

出版时间:2002-4-15

价格:GBP 25.99

装帧:Paperback

isbn号码:9780761968757

丛书系列:

图书标签:

media
经济学
挺有意思，总结了不少这个行业的规律
媒体
economy
GillianDoyle
媒体经济学
媒体产业
传播经济学
数字媒体
媒体管理
经济学
传播学
媒体与技术
文化产业
出版业

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具体描述

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practice

> Covers a wide range of media activity - advertsing, television, film, print media and new media

> Looks at the impact of economics on public policy

The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.

This book will be an essential purchase for all students of the media and mass communication.

作者简介

Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).

目录信息

读后感

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虽然只有百来页,但是<理传>用相当清晰的思路从报业、广电和网络四大媒介上做了深入探讨，看了前面那位朋友的评论，，在这里补充一点她所省略的部分。个人认为这本教材在稍微有点经济学基础的人手上应该是本很不错的书，翻译也基本到位了。前段主要结合报纸、杂志、电视广播...

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书中关于经济理论之类的描述比较浅显，略微知晓宏微观的人便可看懂，按照媒介形式来阐述经济理论是比较可取的，作品等同于总结了不同媒介的经济特征，真正把传媒与经济结合起来了，缺点是基本只总结了表象，没有太多作者的思想，不过书至此足矣。推荐。

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出处：广泛传播原文地址：http://zhanbin.com/blog/140.html 《理解传媒经济学》是本非常不错的书，至少在阅读前半部分的时候我想给它评级为5星，虽然后半部分感觉很打折扣，但是依然值得推荐。目录可参看豆瓣简介。觉得它值得推荐的原因包括如下： 1、从“内容”的角度来看...

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还在看这本书但我实在觉得这本书比较艰深尤其是书里涉及的经济学知识没有专门学过的话比较茫然看的出这本书是很讲究系统非常有条理的几乎每一个章节都需要另外参考许多资料以达到触类旁通的效果复旦的老师不是吃素的选择这本作为参考书目自然是有道理能把它啃完了...

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导论可读

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Chapter2 vertical supply chain, three kinds of expansions and managerial theory.语言非常straightaway，advantages of expansions中horizontal one算是我理解最模糊不清的，没有经济学基础看economies of scale、scope和marginal cost啥的特别头大

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简明清晰。

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我背了这本书一个晚上，然后老师说中文作答????????️