图书标签: media 经济学 挺有意思,总结了不少这个行业的规律 媒体 economy GillianDoyle
发表于2024-11-12
Understanding Media Economics pdf epub mobi txt 电子书 下载 2024
Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:
> Explains the fundamental concepts relevant to the study of media economics
> Considers the key industrial quesions facing the media industries today
> Relates economic theory to business practice
> Covers a wide range of media activity - advertsing, television, film, print media and new media
> Looks at the impact of economics on public policy
The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.
This book will be an essential purchase for all students of the media and mass communication.
Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).
导论可读
评分我背了这本书一个晚上,然后老师说中文作答????????️
评分导论可读
评分Chapter2 vertical supply chain, three kinds of expansions and managerial theory.语言非常straightaway,advantages of expansions中horizontal one算是我理解最模糊不清的,没有经济学基础看economies of scale、scope和marginal cost啥的特别头大
评分我背了这本书一个晚上,然后老师说中文作答????????️
还在看这本书 但我实在觉得这本书比较艰深 尤其是书里涉及的经济学知识 没有专门学过的话 比较茫然 看的出 这本书是很讲究系统非常有条理的 几乎每一个章节 都需要另外参考许多资料 以达到触类旁通的效果 复旦的老师不是吃素的 选择这本作为参考书目自然是有道理 能把它啃完了...
评分 评分《理解传媒经济学》的英文原题是《Understanding Media Economics》,书刚拿到手看着题目捉摸了半天,总觉得这中文题目有点拗口,而且有点歧义,自己英文水平有限,也就不枉加改动,乖乖读书算了。本书介绍了现代传媒由于其零边际成本和特殊的市场失灵,而具有的与众不同的经济...
评分出处:广泛传播 原文地址:http://zhanbin.com/blog/140.html 《理解传媒经济学》是本非常不错的书,至少在阅读前半部分的时候我想给它评级为5星,虽然后半部分感觉很打折扣,但是依然值得推荐。目录可参看豆瓣简介。觉得它值得推荐的原因包括如下: 1、从“内容”的角度来看...
评分呵呵,这本书我看的是英文版,不是看而是啃.GILLIAN是我的导师,在英国上了一年学,她教了两门课,第一门就是这个.她的学术水平很高,不过是以英国的传媒产业为核心进行的讨论,基本理论讲的很清楚.但离中国传媒产业实在有点远.
Understanding Media Economics pdf epub mobi txt 电子书 下载 2024