Making Sense of Television

Making Sense of Television pdf epub mobi txt 电子书 下载 2026

出版者:Routledge
作者:Sonia Livingstone
出品人:
页数:224
译者:
出版时间:1998-3-12
价格:GBP 31.99
装帧:Paperback
isbn号码:9780415185363
丛书系列:
图书标签:
  • MEDIA
  • 英文原版
  • 英文
  • 英国
  • 美国
  • 社会学
  • 心理学
  • 专业
  • 电视研究
  • 媒介理论
  • 文化研究
  • 大众传媒
  • 电视分析
  • 符号学
  • 叙事学
  • 观众研究
  • 后现代主义
  • 传播学
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具体描述

Product Description

Taking the soap opera as a case study this book explores the way people engage with television. This new edition takes into account recent research work, theoretical developments and looks forward to the development of audience research.

From the Back Cover

^Making Sense of Television addresses an issue central to the social psychological perspective on the mass media - how viewers interpret the programmes that they see. Sonia Livingstone presents original research which shows that audiences interpret programmes in diverse ways, depending on their own socio-cultural contexts. She uses the soap opera as a particularly interesting and challenging case study to explore these issues. The book looks at the nature of the 'active viewer', the role of the text in social psychology, and investigates the existing theoretical models offered by social psychology and other discourses.

This second edition takes into account recent developments in fields such as narrative psychology, social representation theory, ethnographic work on audiences, and the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.

《视觉的脉络:穿越电视的时代》 television ,一种曾经占据了我们客厅中心地位的媒介,它不仅仅是娱乐的载体,更是我们认识世界、理解社会、塑造情感的强大力量。本书并非仅仅梳理 television 的发展历程,而是深入剖析它如何以其独特的语言和逻辑,编织出我们眼中的“现实”图景,影响着我们的思维方式和价值观念。 从黑白屏幕上的跳跃光影,到高清数字信号的逼真呈现, television 的技术演进始终伴随着内容的革新。然而, technology 仅仅是工具,真正构成 television 力量的,是它所讲述的故事、所呈现的影像、所倡导的理念。本书将带领读者一同走进 television 的“幕后”,探索那些塑造了我们集体记忆和文化认同的 visual narratives 。 我们将首先审视 television 作为一种叙事形式的独特性。与其他媒介相比, television 凭借其画面、声音、剪辑的综合运用,能够创造出一种身临其境的沉浸感。无论是戏剧化的情节冲突,还是纪录片式的客观呈现, television 都试图通过精心设计的镜头语言和叙事节奏,引导观众的情绪,影响观众的判断。我们将在书中解析不同类型的 television 节目,如新闻报道、电视剧、真人秀、广告等,是如何通过其独特的 stylistic choices 来构建信息、传播观点、影响受众的。例如,新闻报道中的画面选择和背景音乐,往往会 subtly 地引导观众对事件产生特定的情感反应;电视剧中的人物塑造和情节发展,则深刻地影响着观众对社会关系和道德伦理的理解。 其次,本书将关注 television 与社会现实之间的复杂互动。 television 并非被动地反映现实,而是 actively 地参与到现实的构建之中。它既可以作为社会问题的放大器,将边缘化的声音带入公共视野,也可以作为主流意识形态的传播者,巩固既有的社会秩序。我们将探讨 television 如何通过对特定主题的聚焦或回避,对特定群体的描绘或省略,来塑造公众舆论,影响社会议题的讨论。例如, television 对女性形象的塑造,从早期的贤妻良母到如今的多样化呈现,都反映了社会观念的变迁,同时也反过来影响着女性自身的自我认知。再如, television 对政治事件的报道,其呈现方式的差异,可能会直接影响观众的政治立场。 此外, television 的商业逻辑也对其内容 production 产生了深远影响。在日益商业化的 television 产业中,收视率和广告收入往往成为衡量节目成功与否的关键指标。这种商业压力,不可避免地会影响 television 所选择的题材、所采取的表现手法。我们将分析 television 如何在这种市场机制下,既要满足观众的娱乐需求,又要迎合广告商的投放策略,从而在内容上做出妥协与创新。例如,许多 television 节目为了吸引眼球,会倾向于制造戏剧性冲突,增加感官刺激,而可能忽视对复杂社会问题的深入探讨。 本书还将触及 television 的观众接受和解读过程。 television 并非信息单向的输出,而是观众 actively 参与的接收过程。观众的 background 、经历、价值观,都会影响他们对 television 内容的理解和反应。我们将借鉴文化研究的理论,探讨观众是如何在 television 的文本中进行意义的生产与协商的,以及 television 的意识形态是如何被观众所吸收、拒绝或改造的。例如,同一部电视剧,在不同文化背景下的观众群体中,可能会产生截然不同的解读,甚至引发社会层面的讨论。 最后,本书不会止步于对 television 过去的怀旧,而是着眼于其在当下的挑战与转型。随着互联网的兴起, streaming services 的普及, television 的定义和形态正在经历前所未有的变革。传统 television 的主导地位受到挑战,其内容生产、传播方式、受众互动都面临新的机遇和困境。我们将思考,在信息爆炸、媒介多元化的时代, television 将如何继续发挥其独特的作用,以及我们作为观众,又该如何更加批判性地审视和理解这个 omnipresent 的视觉媒介。 《视觉的脉络:穿越电视的时代》旨在提供一个多维度、深层次的分析框架,帮助读者超越 passive 的观看,理解 television 背后隐藏的逻辑、力量与影响。它邀请您一同走入 television 的世界,去发现那些我们习以为常的画面背后,所蕴含的复杂而深刻的意义。

作者简介

Biography

Sonia Livingstone (BSc Psychology, UCL; DPhil Social Psychology, Oxford) joined the LSE in 1990 and is Professor of Social Psychology in the Department of Media and Communications. She is author of eleven books, and has published widely on the subject of media audiences, focusing on audience reception of diverse television genres. Her recent work concerns children, young people and the internet, as part of a broader interest in the domestic, familial and educational contexts of new media access and use

Books include Making Sense of Television (2nd edition, Routledge, 1998), Mass Consumption and Personal Identity (with Peter Lunt; Open University Press, 1992), Talk on Television (with Peter Lunt; Routledge, 1994), Children and Their Changing Media Environment (edited with Moira Bovill, Erlbaum, 2001), The Handbook of New Media (edited with Leah Lievrouw; Sage, 2002, updated edition 2006), Young People and New Media (Sage, 2002), Audiences and Publics (edited; Intellect, 2005), Harm and Offence in Media Content (with Andrea Millwood Hargrave; Intellect, 2006), Media Consumption and Public Engagement (with Nick Couldry; Palgrave, 2007), and The International Handbook of Children, Media and Culture (edited with Kirsten Drotner; Sage, 2008).

Sonia Livingstone was President of the International Communication Association (2007/08) and was Conference Chair for the ICA conference held in San Francisco in May 2007. She continues to serve as a member of the Executive Committee of ICA.

Sonia Livingstone has been awarded research funding from the Economic and Social Research Council, the European Science Foundation, the European Commission, the European Parliament, British Telecom, the BBC, Ofcom, the Independent Television Commission, the Broadcasting Standards Commission, the Advertising Association, the ITVA, the Leverhulme Trust, and Yorkshire/Tyne-Tees Television.

She has held visiting professor positions at the Universities of Copenhagen, Stockholm, Bergen, Illinois and Milan, and is on the editorial board of several leading journals in the field, including New Media and Society, The Communication Review, Journal of Communication, Journal of Broadcasting and Electronic Media, European Journal of Communication and Journal of Children and Media.

She is a member of the new UK Council for Child Internet Safety and serves on the Board of the Voice of the Listner and Viewer. In recent years she was Vice Chair and Board Member of the Internet Watch Foundation, a member of the Home Secretary’s Task Force for Child Protection on the Internet, and a member of the Ministerial Taskforce for Home Access to Technology for Children, DfES. She has advised the Office of Communications, the Department for Children, Schools and Families, the Home Office, the Economic and Social Research Council, the BBC, and the Higher Education Funding Council, among others.

Her research expertise includes: social contexts and uses of ICT, especially domestic/family uses of the internet; children, young people and the internet; media literacy and critical media audiences/users; mediated publics, media for citizenship and the public sphere; television audiences, especially history, media uses, audience reception, media effects; internet use and policy, including the public understanding of communications regulation; research methods in media and communications.

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