From Fiorucci to the Guerrilla Stores pdf epub mobi txt 电子书下载 2025

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出版者:Marsilio

作者:Claudio Marenco Mores

出品人:

页数:112

译者:

出版时间:2007-01-30

价格:USD 19.95

装帧:Paperback

isbn号码:9788831789578

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图书标签:

零售
時尚
教科书
意大利
brandscaping
architecture
ClaudioMarencoMores

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The new generation of shops and retail fashion environments must use every competitive edge to capture new buyers-from street level to shelf level. Shopping epicenters, brand flagship stores, and so-called guerrilla stores-all the environments in which we shop-are often charged by their architecture. This book looks back over 30 years of architecture that served to brand such fashion houses and designers as Calvin Klein, Giorgio Armani, Elio Fiorucci, and Rei Kawakubo, expressing each individual's particular identity through his store's architecture. These retail environments are built on innovation, surprise, flexibility, mutability, pliability, and prestige-while also offering the legitimacy that sophisticated architecture has always brought to commerce and enterprise. The collaboration between fashion and architecture is a relationship that continues to fascinate both professionals and fashion customers alike.