He is among the best-known and wealthiest athletes in the history of sport. With the possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no athlete has made a greater impact on American society - or in the world - than Michael Jordan. This engaging and balanced biography traces the life story of one of the most recognisable athletes and living brands. When basketball stars Larry Bird and Magic Johnson retired in the early 1990s, Michael Jordan almost single-handedly propelled the National Basketball Association (NBA) to stratospheric levels of success and international visibility. As a player for the Chicago Bulls, he generated instant crowd thrills with his record-setting drives and dunks, selling countless books, newspapers, videotapes, NBA game tickets, and hours of television time. The NBA promoted Michael, basing its popularity on his image as the greatest showman in sports history. Yet his sports hero status extends beyond NBA records. Michael changed the game by becoming the most effectively marketed athlete of his generation. Nike and many other companies rode - and continue to ride - on the coattails of 'Air' Jordan's legend. The author highlights Jordan's on and off the court accomplishments and examines his relationship with Chicago Bulls' coaches, his commercial endorsements, and his current role as part-owner of the Charlotte Bobcats. A chronology, photos, career stats, and a bibliography of print and electronic resources round out this biography of one of the most influential athletes of the twentieth century.