Hospitality Marketing Management

Hospitality Marketing Management pdf epub mobi txt 電子書 下載2025

出版者:John Wiley & Sons Inc
作者:Reid, Robert D./ Bojanic, David C.
出品人:
頁數:640
译者:
出版時間:2005-3
價格:$ 118.25
裝幀:HRD
isbn號碼:9780471476542
叢書系列:
圖書標籤:
  • englishversion 
  • Marketing 
  • Essay 
  •  
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Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it′s implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

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