Innovative Marketing Communications pdf epub mobi txt 电子书 下载 2024


Innovative Marketing Communications

简体网页||繁体网页
Masterman, Guy/ Wood, Emma H.
Butterworth-Heinemann
2005-7
288
$ 67.74
Pap
9780750663618

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发表于2024-11-08

Innovative Marketing Communications epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Innovative Marketing Communications epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Innovative Marketing Communications pdf epub mobi txt 电子书 下载 2024



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"Innovative Marketing Communications for Events Management" provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, "Innovative Marketing Communications for Events Management" emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies; how to effectively integrate the range of marketing tools and techniques to communicate and promote events; how organisations can use events within their communication strategies in order to improve their organisational marketing; and, how and why communications strategies need to be included in the overall plan for effective and successful long term planning.

Innovative Marketing Communications 下载 mobi epub pdf txt 电子书

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