图书标签: 广告
发表于2024-09-07
The Advertised Mind pdf epub mobi txt 电子书 下载 2024
“Go ahead and pick it up … the book will give you a competitive advantage.”
Recall and persuasion are today’s primary measures of ad effectiveness.
Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today’s advertisers are reluctant to accept.
The Advertised Mind is certainly one of the most interesting… [Erik du Plessis] has carried out some intelligent research, drawn some valuable conclusions, and explained complex subject-matter without resorting to spin, posturing or unnecessary jargon.
Draws on the very latest research into the workings of the human brain.
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The Advertised Mind pdf epub mobi txt 电子书 下载 2024