The Advertised Mind pdf epub mobi txt 电子书 下载 2024
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发表于2024-11-08
The Advertised Mind epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
The Advertised Mind epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
The Advertised Mind pdf epub mobi txt 电子书 下载 2024
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“Go ahead and pick it up … the book will give you a competitive advantage.”
Recall and persuasion are today’s primary measures of ad effectiveness.
Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today’s advertisers are reluctant to accept.
The Advertised Mind is certainly one of the most interesting… [Erik du Plessis] has carried out some intelligent research, drawn some valuable conclusions, and explained complex subject-matter without resorting to spin, posturing or unnecessary jargon.
Draws on the very latest research into the workings of the human brain.
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The Advertised Mind pdf epub mobi txt 电子书 下载 2024
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